Director, Product Marketing

1Password
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Narrative development","Communication","People leadership","Judgment"]

Lead go-to-market strategy for 1Password’s core product portfolio—Enterprise Password Manager, SaaS Manager, and Device Trust—while owning positioning, narrative, and GTM execution. You’ll run and coach a product marketing team, collaborating closely with Product, Sales, Customer Success, and Brand Marketing. Shape category messaging for the age of AI and automation, translate competitive intelligence into field enablement, and serve as a credible external voice with analysts and customers.

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FursaFursa
1Password
1Password
2 months ago

Director, Product Marketing

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for 1Password’s core product portfolio—Enterprise Password Manager, SaaS Manager, and Device Trust—while owning positioning, narrative, and GTM execution. You’ll run and coach a product marketing team, collaborating closely with Product, Sales, Customer Success, and Brand Marketing. Shape category messaging for the age of AI and automation, translate competitive intelligence into field enablement, and serve as a credible external voice with analysts and customers.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Run and develop a product marketing team for 1Password’s core products, setting expectations and coaching for stronger thinking and writing.
  • •Own messaging, positioning, and launch strategy for Enterprise Password Manager, SaaS Manager, and Device Trust.
  • •Define market narrative to reframe core products in the age of AI and automation, ensuring coherence across audiences.
  • •Build competitive intelligence and category positioning, partnering with Solutions Marketing on differentiation and solution narratives.
  • •Enable the field with discovery decks, battlecards, objection-handling guides, and technical briefs based on win/loss signals.

Pay and Benefits

Perks:Health InsuranceDental401kPaid LeaveRsusRetirement MatchingEquity GrantMaternity LeaveParental LeavePaid VolunteerFree Account

Key Requirements

  • •10+ years of B2B SaaS product marketing experience with depth in identity security, credentials management, or access governance.
  • •Hands-on experience positioning AI-adjacent or AI-native security solutions.
  • •Ability to market technically complex products to audiences like IT leaders, security engineers, and CISOs.
  • •A track record in competitive markets, including unseating incumbents or reframing a category.
  • •3+ years managing PMMs directly, including hiring and developing team members.
Experience:10+ yearsB2B SaaSIdentity securityAccess governanceCredentials managementCybersecuritySecurityDeveloper tools
Skills:Strategic thinkingNarrative developmentCommunicationPeople leadershipJudgment
Certifications:CISSPSecurity+
Tech Stack:AIMachine learningNatural language processingPredictive analyticsIDEGitHub ActionsCI/CD

Company Brief

1Password
1Password (AgileBits Inc.) provides a password manager and identity-security platform for individuals and businesses, offering secure credential storage, sharing, and access management across devices and AI agents.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Toronto, Canada
Founded: 2005
Glassdoor
Glassdoor: 3.3
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