Performance Marketing Manager, Display & CTV

Novig
New York
Workplace: OnsiteFull timeUSD 100,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Experimentation mindset","Data-driven decision-making","Technical ownership","Real-time optimization","Iteration"]

Own and optimize Display & CTV acquisition campaigns for an early-stage sports prediction market. Build, launch, and scale platform-native campaigns hands-on in MMP data, while taking end-to-end tracking responsibility (conversion events, CAPI and server-side integrations, attribution debugging). Drive signal-quality improvements, design structured A/B tests for real learning, and pull growth levers that bring new sports fans into the product.

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FursaFursa
Novig
Novig
20 hours ago

Performance Marketing Manager, Display & CTV

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own and optimize Display & CTV acquisition campaigns for an early-stage sports prediction market. Build, launch, and scale platform-native campaigns hands-on in MMP data, while taking end-to-end tracking responsibility (conversion events, CAPI and server-side integrations, attribution debugging). Drive signal-quality improvements, design structured A/B tests for real learning, and pull growth levers that bring new sports fans into the product.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build, launch, and scale Display & CTV acquisition campaigns hands-on in-platform.
  • •Own conversion tracking end-to-end, including implementing/QA’ing conversion events and configuring CAPI and server-side integrations.
  • •Diagnose and resolve attribution and tracking/data discrepancies without waiting on engineering.
  • •Improve signal quality by enhancing event coverage and ensuring platforms receive high-quality conversion data.
  • •Design and run structured A/B tests to generate actionable learning and drive growth.

Pay and Benefits

Salary: USD 100,000 - 130,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kHsaMeal Allowance

Key Requirements

  • •Comfort living hands-on inside Display and CTV ad platforms, launching and optimizing campaigns in real time using MMP data.
  • •Own tracking end-to-end, implementing and QA’ing conversion events and configuring CAPI and server-side integrations.
  • •Strong conversion optimization expertise across platforms, including bidding strategies, attribution models, optimization windows, and learning phases.
  • •Ability to design structured A/B tests that produce clear signal, iterating quickly and scaling what works while killing what doesn’t.
  • •A rigorous focus on signal quality, including improving event coverage and troubleshooting tracking/data discrepancies.
Experience:5+ years
Skills:Experimentation mindsetData-driven decision-makingTechnical ownershipReal-time optimizationIteration
Tech Stack:Display adsCTVMMP dataCAPIServer-side integrationsA/B testing

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Novig
Novig delivers cloud-native software solutions, offering product engineering, custom application development, and IT consulting to help organizations accelerate digital transformation, optimize workflows, and build scalable web and mobile applications.
Industry: Professional Services
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