Marketing Strategy and Analytics Manager

Twilio
Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Storytelling","Communication","Stakeholder management","Analytics advisory","Collaboration"]

Own end-to-end marketing analytics for funnel performance, campaign effectiveness, and marketing ROI, advising global and regional marketing leaders. Apply and translate media mix modeling (MMM) outputs into actionable decisions through scenario and what-if analyses, while building incremental measurement and funnel analytics to validate recommendations. Partner with MMM data scientists and regional analytics teams, deliver executive-ready storytelling, and write production-quality Python/SQL for scalable dashboards and tools.

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FursaFursa
Twilio
Twilio
2 days ago

Marketing Strategy and Analytics Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end marketing analytics for funnel performance, campaign effectiveness, and marketing ROI, advising global and regional marketing leaders. Apply and translate media mix modeling (MMM) outputs into actionable decisions through scenario and what-if analyses, while building incremental measurement and funnel analytics to validate recommendations. Partner with MMM data scientists and regional analytics teams, deliver executive-ready storytelling, and write production-quality Python/SQL for scalable dashboards and tools.
Location: Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate business questions into analyses that shape budgets, channels, and campaign decisions for global and regional marketing leaders.
  • •Apply and extend MMM outputs by interpreting model results, running scenario/what-if analyses, and adapting findings for regional nuance and stakeholder questions.
  • •Build and maintain incremental measurement and funnel analytics (e.g., geo-lift tests, channel diagnostics, funnel/pipeline analytics) to enrich model-driven recommendations.
  • •Partner with the central MMM data science team on model assumptions, inputs, outputs, and prioritizing the roadmap of modeling questions.
  • •Write production-quality Python/SQL to power data pulls, analysis, light modeling, and reusable tools/dashboards; deliver executive-ready narratives and presentations.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceParental Leave

Key Requirements

  • •6+ years of experience in marketing analytics, business intelligence, or data science with a track record influencing marketing strategy through data.
  • •Strong proficiency in Python and SQL for analysis, comfortable working with large, messy marketing datasets.
  • •Hands-on exposure to Media Mix Modeling concepts and at least one MMM tool/framework (e.g., Robyn or Meridian).
  • •Solid grounding in statistics and experimental design, including regression and A/B testing/geo-lift/incrementality testing.
  • •Ability to partner with senior stakeholders (Marketing, Sales, Finance) and turn analysis into decisions with excellent communication and storytelling.
Experience:6+ yearsMarketing analyticsBusiness intelligenceData scienceMedia mix modelingB2BB2CAI products
Skills:StorytellingCommunicationStakeholder managementAnalytics advisoryCollaboration
Languages:English
Tech Stack:PythonSQLRobynMeridianRegressionA/B testingGeo-liftIncrementality testingMedia mix modelingDashboardsLLMsCopilotsRAG

Company Brief

Twilio
Provides cloud communications platforms and APIs enabling developers to add voice, messaging, video, and authentication features to applications. Serves enterprises and developers with programmable communications, engagement, and customer interaction tools.
Industry: API Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
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