Senior Manager Direct-to-Consumer (DTC) (m/f/d) (Berlin, Germany)

Sonova
Berlin
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Stakeholder management","Influencing skills","Analytical mindset","Cross-functional collaboration"]

Lead Sonova’s global Direct-to-Consumer (DTC) strategy and roadmap, building a scalable digital commerce ecosystem across priority markets. Drive the rollout of the global eCommerce platform, partner with regional teams to launch and scale internationally, and own DTC performance frameworks with KPIs, reporting, and insights. Translate business requirements into platform and IT priorities while optimizing the customer journey and commercial performance.

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FursaFursa
Sonova
Sonova
2 hours ago

Senior Manager Direct-to-Consumer (DTC) (m/f/d) (Berlin, Germany)

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead Sonova’s global Direct-to-Consumer (DTC) strategy and roadmap, building a scalable digital commerce ecosystem across priority markets. Drive the rollout of the global eCommerce platform, partner with regional teams to launch and scale internationally, and own DTC performance frameworks with KPIs, reporting, and insights. Translate business requirements into platform and IT priorities while optimizing the customer journey and commercial performance.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and drive Sonova’s global DTC product strategy and roadmap.
  • •Lead rollout of the global eCommerce platform across priority markets, starting with North America and Nordics.
  • •Partner with regional teams to launch and scale DTC capabilities internationally.
  • •Own the DTC performance framework, including KPIs, reporting, and insights.
  • •Develop marketplace strategy and balance global standards with local market needs while optimizing the customer journey and commercial performance.

Pay and Benefits

Perks:Annual LeaveLearning BudgetGym MembershipTravel Allowance

Key Requirements

  • •10+ years of experience in DTC, eCommerce, or digital commerce within an international organization.
  • •Proven success developing and scaling global eCommerce strategies across multiple markets.
  • •Strong understanding of digital commerce ecosystems, marketplaces, and consumer journeys.
  • •Analytical mindset to turn data into business decisions.
  • •Experience with Shopify or other modern commerce platforms is an advantage.
Experience:DTCE-commerceDigital commerceMarketplacesInternational organization
Skills:Stakeholder managementInfluencing skillsAnalytical mindsetCross-functional collaboration
Languages:English
Tech Stack:Shopify

Company Brief

Sonova
Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.
Industry: Medical Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stäfa, Switzerland
Founded: 1947
Website