Principal Product Marketing Manager, Acrobat Engagement

Adobe Systems
San Francisco, Seattle, San Jose
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Communication","Collaboration","Problem-solving","Strategic thinking"]

Lead engagement strategy for Acrobat features, translating product innovations into customer value and driving activation and ongoing usage across onboarding and lifecycle. Partner with Product and Design to optimize in-product experiences and cross-functional execution, delivering measurable improvements in feature adoption and engagement.

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Adobe Systems
Adobe Systems
2 months ago

Principal Product Marketing Manager, Acrobat Engagement

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead engagement strategy for Acrobat features, translating product innovations into customer value and driving activation and ongoing usage across onboarding and lifecycle. Partner with Product and Design to optimize in-product experiences and cross-functional execution, delivering measurable improvements in feature adoption and engagement.
Location: San Francisco, Seattle, San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive the engagement strategy for priority capabilities, ensuring they are clearly positioned and embedded into customer workflows.
  • •Define how features are introduced, sequenced, and reinforced across onboarding and ongoing product experiences.
  • •Build repeatable engagement playbooks that connect in-product moments with lifecycle amplification.
  • •Partner with Product and Design to optimize in-product discovery, activation flows, and time-to-value.
  • •Use behavioral insights and adoption data to identify friction and recommend targeted improvements.

Key Requirements

  • •10+ years in Product Marketing, Engagement, or a related field supporting digital products.
  • •Customer-first thinker who translates workflows and user insight into clear, compelling value articulation.
  • •Direct experience improving activation and feature adoption through in-product messaging, onboarding, or usage interventions.
  • •Strong partnership experience with Product Managers and Designers to refine UX flows and reduce friction.
  • •Ability to independently own outcomes within a defined product area and drive cross-functional execution.
Experience:10+ yearsSaaSDigital productsSoftware
Skills:CommunicationCollaborationProblem-solvingStrategic thinking
Languages:English

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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