Marketing Manager

HelloFresh
Auckland
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Influencing","Project management","Autonomy","Problem-solving"]

Lead HelloFresh NZ marketing plans for the Meal Kits ANZ brand, translating global strategy into localized, cross-channel campaigns. Own an integrated brand calendar across SEO, influencer, paid social, and direct sales, partnering with product marketing and customer-focused teams to strengthen CRM, direct sales, and CX. Manage agency relationships, ATL creative production, brand budget tracking, and post-campaign analysis to drive KPIs and future brand hypotheses.

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HelloFresh
HelloFresh
9 hours ago

Marketing Manager

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead HelloFresh NZ marketing plans for the Meal Kits ANZ brand, translating global strategy into localized, cross-channel campaigns. Own an integrated brand calendar across SEO, influencer, paid social, and direct sales, partnering with product marketing and customer-focused teams to strengthen CRM, direct sales, and CX. Manage agency relationships, ATL creative production, brand budget tracking, and post-campaign analysis to drive KPIs and future brand hypotheses.
Location: Auckland
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Contribute to the development and hands-on execution of HelloFresh New Zealand marketing plans, understanding the local consumer, media, and food category landscape.
  • •Own an integrated brand calendar and campaign integration across marketing channels including SEO, influencer, and paid social to drive brand and business goals.
  • •Partner with the ANZ Product Marketing Lead to support and integrate product marketing into broader brand activity.
  • •Manage day-to-day agency relationships and central ATL teams, writing insight-led briefs and executing localized brand activity.
  • •Coordinate end-to-end creative production for campaigns, manage the NZ brand budget, and deliver post-campaign analysis against business and brand KPIs.
Travel: High travel

Pay and Benefits

Perks:Headspace AccessClasspass Membership

Key Requirements

  • •Extensive marketing knowledge (ideally brand/digital) with experience tailoring cross-channel communication using data to inform planning.
  • •Track record delivering end-to-end ATL activity, including media strategies, media plans, and executing creative and communications.
  • •Strong written and verbal communication skills and influencing ability across a global organization and cross-functional teams.
  • •Experience managing projects end-to-end with exceptional organization, tracking WIP and budgets to deliver on time and within budget.
  • •Analytical, data-literate approach to problem solving including hypothesis development, testing, evaluation, and recommendations.
Skills:CommunicationInfluencingProject managementAutonomyProblem-solving
Languages:English
Tech Stack:SEOInfluencerPaid socialDirect salesCRMCXATL

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn