Performance Marketing Lead

Taptap Send
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Analytical","Ownership","Communication","Comfort with ambiguity","Creative testing discipline"]

Own paid social and paid search end-to-end as a hands-on Performance Marketing Lead, driving strategy through daily execution. Manage campaigns across Meta, TikTok, Snapchat, Google Search, Google App Campaigns, and YouTube, directing agency support where needed. Own CAC/ROAS targets with real budget responsibility, run structured creative tests, build reporting dashboards, and partner with Data teams on attribution and incrementality to sharpen targeting and measurement.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Taptap Send
Taptap Send
3 days ago

Performance Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own paid social and paid search end-to-end as a hands-on Performance Marketing Lead, driving strategy through daily execution. Manage campaigns across Meta, TikTok, Snapchat, Google Search, Google App Campaigns, and YouTube, directing agency support where needed. Own CAC/ROAS targets with real budget responsibility, run structured creative tests, build reporting dashboards, and partner with Data teams on attribution and incrementality to sharpen targeting and measurement.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own paid social and paid search campaign management from setup through optimization across Meta, TikTok, Snapchat, Google Search, Google App Campaigns, and YouTube.
  • •Hit CAC and ROAS targets by making real-time budget decisions based on performance data.
  • •Run structured creative tests to identify winning ad formats, hooks, and messaging, then translate results into briefs for the creative team.
  • •Build and maintain dashboards and reporting to give clear visibility into channel performance and efficiency.
  • •Manage day-to-day relationships with paid media agencies and partner with the Data team on attribution, incrementality testing, and audience segmentation.

Key Requirements

  • •6+ years of hands-on paid marketing experience with strong knowledge of paid social and paid search.
  • •Managed campaigns on Meta and Google, including App Campaigns and YouTube.
  • •Comfort owning meaningful budgets and making daily optimization decisions with accountability for results.
  • •Strong ability to run creative tests using clear hypotheses and clean setups, with honest reads on outcomes.
  • •Analytical skills to build reports, identify drivers of performance, and communicate findings to non-technical stakeholders.
Experience:6+ yearsFintechRemittancesConsumer financial services
Skills:AnalyticalOwnershipCommunicationComfort with ambiguityCreative testing discipline
Tech Stack:MetaTikTokSnapchatGoogle SearchGoogle App CampaignsYouTubePaid socialPaid searchDashboardsAttributionIncrementality testingAudience segmentation

Company Brief

Taptap Send
Taptap Send is a digital remittance platform that enables fast, low-cost international money transfers to underserved corridors using mobile wallets and bank payouts, focused on improving financial access for migrants and their families.
Industry: Payments
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: London, United Kingdom
Founded: 2018
WebsiteLinkedIn