Vice President, Customer Proposition and Commercialisation (Kowloon City, Kowloon, HK)

HSBC
Hong Kong
Workplace: OnsiteFull timeFunction: Executive & General ManagementEducation: bachelorsSkills: ["Communication","Interpersonal skills","Project management","Presentation skills","Creative thinking","Self-motivation","Independence","Stakeholder management","Writing skills","Organizational skills"]

Drive customer-centric proposition development for Business Banking, aligning stakeholders to deliver differentiated, market-relevant banking solutions. Own proposition definition and refinement, customer segmentation strategies, and cross-functional commercialisation execution across product, marketing, sales, and operations. Use data-driven insights to optimize end-to-end customer journeys, profitability, and performance outcomes, and communicate progress and strategy clearly to senior management while fostering a customer-centric culture.

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FursaFursa
HSBC
HSBC
3 days ago

Vice President, Customer Proposition and Commercialisation (Kowloon City, Kowloon, HK)

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Job Summary

Drive customer-centric proposition development for Business Banking, aligning stakeholders to deliver differentiated, market-relevant banking solutions. Own proposition definition and refinement, customer segmentation strategies, and cross-functional commercialisation execution across product, marketing, sales, and operations. Use data-driven insights to optimize end-to-end customer journeys, profitability, and performance outcomes, and communicate progress and strategy clearly to senior management while fostering a customer-centric culture.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Drive alignment across stakeholders to deliver customer-centric innovative banking solutions and achieve revenue growth objectives.
  • •Define and refine Business Banking’s proposition to align with market needs and differentiate the brand.
  • •Develop customer segmentation strategies to tailor propositions for target audiences.
  • •Collaborate cross-functionally to ensure seamless execution of commercialisation plans and report progress, insights, and outcomes to senior management.
  • •Optimize profitability using data-driven decision-making and continuous improvement across the end-to-end customer journey.

Key Requirements

  • •University graduate with extensive general banking experience, including exposure to commercial banking, business development, and banking products.
  • •Understand commercial banking products and HSBC’s beyond banking capabilities.
  • •Ability to think creatively to generate ideas balancing business impact, cost, and time to market.
  • •Effective communication, interpersonal, project management, and presentation skills.
  • •Good writing skills in Chinese and English, with strong drive, self-motivation, and independence.
Experience:BankingCommercial bankingBusiness development
Education:Bachelor's
Skills:CommunicationInterpersonal skillsProject managementPresentation skillsCreative thinkingSelf-motivationIndependenceStakeholder managementWriting skillsOrganizational skills
Languages:ChineseEnglish

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn