Senior Marketing Manager

Informa
London
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Stakeholder management","Exceptional organisation","Communication","Cross-functional collaboration","Customer-centric thinking"]

Own the marketing strategy and execution for a portfolio of renewable energy conferences, driving delegate acquisition and revenue growth. Set revenue-aligned objectives, build forecasts and conversion funnels, and optimize spend for ROI. Lead integrated campaigns across email, social, paid media, content, and digital channels, leveraging marketing automation and CRM segmentation. Deliver real-time performance reporting, post-campaign insights, and stakeholder updates while collaborating closely with sales and partners.

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FursaFursa
Informa
Informa
2 days ago

Senior Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own the marketing strategy and execution for a portfolio of renewable energy conferences, driving delegate acquisition and revenue growth. Set revenue-aligned objectives, build forecasts and conversion funnels, and optimize spend for ROI. Lead integrated campaigns across email, social, paid media, content, and digital channels, leveraging marketing automation and CRM segmentation. Deliver real-time performance reporting, post-campaign insights, and stakeholder updates while collaborating closely with sales and partners.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own marketing strategy and execution for a dedicated portfolio of renewable energy conferences, aligned to revenue targets and business goals.
  • •Develop and manage revenue forecasts, pacing models, conversion funnels, and marketing spend optimization to maximise profitability.
  • •Lead integrated multi-channel campaigns (email, social, paid media, content, digital platforms) including positioning, messaging, and lead journey flows.
  • •Implement marketing automation and digital tools via multi-touch models, oversee event website/registration optimisation, and manage onsite marketing.
  • •Analyse customer data for segmentation and reporting (conversion, CAC, ROI), provide real-time performance insights, and conduct post-campaign analysis to inform future strategy.

Pay and Benefits

Equity and Bonus:Equity
Perks:Annual LeavePrivate Medical

Key Requirements

  • •Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • •Proven B2B events marketing experience delivering delegate acquisition strategies with measurable revenue results.
  • •Strong analytical capability using data to drive marketing decisions, journey optimisation, and performance measurement.
  • •Proficiency with data analysis tools and platforms including Excel, CRM systems, and analytics platforms; experience with CRM segmentation.
  • •Knowledge of marketing metrics and KPIs (lead scoring, attribution models) and experience setting and achieving revenue targets and marketing objectives.
Experience:B2B events marketingRenewable energySustainability
Education:Bachelor's in Marketing, Business Administration, Communications, or related field
Skills:Strategic thinkingStakeholder managementExceptional organisationCommunicationCross-functional collaborationCustomer-centric thinking
Languages:English
Tech Stack:ExcelCRMMarketing automationGoogle AnalyticsEloquaSEOSEMPaid adsTableauPower BISQLLead scoringAttribution modelsMarketing technology

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn