Retail Marketing Head

Samsung
Manila
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Leadership","Stakeholder management","Communication","Analytical thinking","Transformation leadership"]

Lead retail strategy and field force operations for SEPCO’s Consumer Electronics Division across AV, Home Appliances, and Air Conditioning. Drive sell-out performance through channel- and BU-specific planning, merchandising standards, and demand-to-execution translation. Optimize promoter headcount and productivity, design training for a product-savvy field force, and oversee KPI reporting, retail tools adoption, agency governance, and retail budget forecasting—fully on-site in McKinley Hill, Taguig.

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Samsung
Samsung
1 day ago

Retail Marketing Head

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Job Summary

Lead retail strategy and field force operations for SEPCO’s Consumer Electronics Division across AV, Home Appliances, and Air Conditioning. Drive sell-out performance through channel- and BU-specific planning, merchandising standards, and demand-to-execution translation. Optimize promoter headcount and productivity, design training for a product-savvy field force, and oversee KPI reporting, retail tools adoption, agency governance, and retail budget forecasting—fully on-site in McKinley Hill, Taguig.
Location: Manila
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and drive retail sell-out targets across channels and business units, from campaign decisions to customer purchase.
  • •Conduct trade visits to understand market dynamics and use insights to shape mid-to-long-term retail strategies across AV, HA, and AC.
  • •Propose and maintain retail operation and visual merchandising standards across key account formats.
  • •Optimize field force resource allocation and productivity, including promoter headcount planning and field force model transformation.
  • •Oversee retail budget forecasting/simulation, KPI consolidation and sharing, and governance with embedded and execution agencies while representing retail marketing in regional/global HQ forums.

Key Requirements

  • •12+ years of experience in Retail Marketing, Trade Marketing, or Retail Operations.
  • •3–5 years in a leadership/head-level capacity, preferably in Consumer Electronics or Retail Tech.
  • •Deep expertise managing large-scale outsourced or in-house field force teams, agency relations, and incentive structures.
  • •Strong analytical rigor, including financial modelling (budget simulations) and retail data analytics to drive commercial strategy.
  • •Exceptional stakeholder communication skills and proven ability to influence senior leadership and collaborate closely with Sales teams.
Experience:12+ yearsConsumer electronicsRetail marketingField force managementTrade marketingRetail operations
Skills:LeadershipStakeholder managementCommunicationAnalytical thinkingTransformation leadership

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn