Senior Product Marketing - Bitpanda Fusion

Bitpanda
Vienna
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical mindset","Cross-functional collaboration","Conversion optimization","Funnel analytics","Commercial thinking"]

Own end-to-end acquisition and onboarding for new Fusion customers, from first touch through registration, KYC, deposit, first trade, and early retention. Build and optimize acquisition funnels for active traders and high-value crypto customers across paid, owned, community, affiliate, referral, and partner channels. Create CRM and lifecycle journeys that convert registered users into funded, active traders, and continually improve propositions by monitoring competitors and onboarding performance.

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FursaFursa
Bitpanda
Bitpanda
1 day ago

Senior Product Marketing - Bitpanda Fusion

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end acquisition and onboarding for new Fusion customers, from first touch through registration, KYC, deposit, first trade, and early retention. Build and optimize acquisition funnels for active traders and high-value crypto customers across paid, owned, community, affiliate, referral, and partner channels. Create CRM and lifecycle journeys that convert registered users into funded, active traders, and continually improve propositions by monitoring competitors and onboarding performance.
Location: Vienna
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the end-to-end acquisition and onboarding strategy for new Fusion customers, covering first touch, registration, KYC, initial deposit, first trade, and early retention.
  • •Build and continuously optimize acquisition funnels targeting active traders and high-value crypto customers, removing friction across onboarding stages.
  • •Develop scalable acquisition channels across paid, owned, community, affiliate, referral, and partner ecosystems, including partnerships with trading communities, educators, affiliates, and platforms.
  • •Design targeted CRM and lifecycle journeys to convert registered users into funded and actively trading customers.
  • •Develop acquisition propositions and onboarding materials, monitor competitor acquisition strategies and incentives, and improve Fusion’s ability to win customers from other exchanges.

Pay and Benefits

Perks:Remote WorkEquityHealth InsuranceLearning BudgetParental Leave

Key Requirements

  • •4+ years of experience in growth, customer acquisition, or product-led growth, ideally in a crypto exchange, broker, trading platform, fintech, or similar digital financial product.
  • •Experience cross-functionally with Product, Marketing, Data, Compliance, and Operations to improve onboarding and customer conversion.
  • •Proven ability to build and optimize digital acquisition and onboarding funnels with strong conversion optimization and funnel analytics skills.
  • •Demonstrated ability to drive acquisition via performance marketing, CRM, referrals, affiliates, communities, and strategic partnerships.
  • •Strong understanding of active trading needs, including order types, technical charting, APIs, crypto derivatives, margin, and maker-taker fee models.
Experience:CryptoFintechDigital financial products
Skills:Analytical mindsetCross-functional collaborationConversion optimizationFunnel analyticsCommercial thinking
Tech Stack:KYCCRMAPIsLanding pagesCampaigns

Company Brief

Bitpanda
Bitpanda is a Vienna-based fintech platform that enables users to buy, sell and invest in cryptocurrencies, stocks, ETFs and other digital assets via a retail-friendly app and brokerage services.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Vienna, Austria
Founded: 2014
WebsiteLinkedIn