Crocs Inc.

2 weeks ago

Director, GTM Strategy & Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead end-to-end orchestration of how products and priorities move from concept to market by translating business strategy into clear, actionable go-to-market plans. Align product, marketing, merchandising, and commercial teams through governance, planning frameworks, KPIs, and execution rhythms. Own global GTM calendars, milestones, RACI, templates, and stakeholder communications to ensure launches land with precision and drive scalable, predictable growth.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Director level

Key Responsibilities

•Own operational excellence of GTM governance and cross-functional execution rhythms.
•Own and update the global GTM calendar with milestones and cross-functional checkpoints.
•Create and evolve GTM milestones, RACI, and supporting tools.
•Review and refine GTM frameworks and templates such as pitch decks, playbooks, and readiness scorecards.
•Lead regular cross-functional syncs and communicate GTM status, readiness recaps, and alerts to stakeholders for visibility and alignment.

Pay and Benefits

Salary: USD 165,000 - 175,000 annually

Perks:Health InsuranceDentalVisionPaid Leave401kLife InsuranceDisability CoverageEmployee Assistance

Key Requirements

•BS or BA in business, marketing or related field, or equivalent years of relevant experience.
•Minimum of 10+ years of experience in go-to-market, product, or marketing operations (or related cross-functional roles in consumer, retail, or brand-led organizations).
•Background knowledge in operational planning and program/project management.
•Understanding of the end-to-end GTM process, milestones, and associated deliveries.
•Experience maintaining GTM tools and systems, with demonstrated ability to drive cross-functional execution and deliver on time with quality.

Experience:10+ yearsGo-to-marketConsumerRetailBrand-led

Education:Bachelor's in business or marketing

Skills:Cross-functional executionCommunicationOperational planningStakeholder managementProblem clarification

Company Brief

Crocs Inc.

Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Broomfield, United States

Founded: 2002

Website LinkedIn

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Crocs Inc.

2 weeks ago

Director, GTM Strategy & Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Director level

Key Responsibilities

•Own operational excellence of GTM governance and cross-functional execution rhythms.
•Own and update the global GTM calendar with milestones and cross-functional checkpoints.
•Create and evolve GTM milestones, RACI, and supporting tools.
•Review and refine GTM frameworks and templates such as pitch decks, playbooks, and readiness scorecards.
•Lead regular cross-functional syncs and communicate GTM status, readiness recaps, and alerts to stakeholders for visibility and alignment.

Pay and Benefits

Salary: USD 165,000 - 175,000 annually

Perks:Health InsuranceDentalVisionPaid Leave401kLife InsuranceDisability CoverageEmployee Assistance

Key Requirements

•BS or BA in business, marketing or related field, or equivalent years of relevant experience.
•Minimum of 10+ years of experience in go-to-market, product, or marketing operations (or related cross-functional roles in consumer, retail, or brand-led organizations).
•Background knowledge in operational planning and program/project management.
•Understanding of the end-to-end GTM process, milestones, and associated deliveries.
•Experience maintaining GTM tools and systems, with demonstrated ability to drive cross-functional execution and deliver on time with quality.

Experience:10+ yearsGo-to-marketConsumerRetailBrand-led

Education:Bachelor's in business or marketing

Skills:Cross-functional executionCommunicationOperational planningStakeholder managementProblem clarification

Company Brief

Crocs Inc.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Broomfield, United States

Founded: 2002

Website LinkedIn