Food Niche Content Creator

HelloFresh
London
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Experience: 2+ yearsSkills: ["Creative iteration","Data-driven decision-making","Hook development","Storytelling","Filming and editing","Speed and ownership"]

Own end-to-end paid content production for HelloFresh and Green Chef, creating UGC-style and direct-response video and static ads for Meta and TikTok. Script, film, edit, and iterate using performance data to refine hooks, pacing, and CTAs. Build a library of winning creative formats, collaborate with performance/creative strategy teams to track tests and learnings, and shoot beautiful food content in real kitchens and studio environments.

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HelloFresh
HelloFresh
14 hours ago

Food Niche Content Creator

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own end-to-end paid content production for HelloFresh and Green Chef, creating UGC-style and direct-response video and static ads for Meta and TikTok. Script, film, edit, and iterate using performance data to refine hooks, pacing, and CTAs. Build a library of winning creative formats, collaborate with performance/creative strategy teams to track tests and learnings, and shoot beautiful food content in real kitchens and studio environments.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end paid video production—concept, scripting, filming, and editing UGC-style and direct-response ads for HelloFresh and Green Chef across Meta and TikTok.
  • •Continuously develop and test new visual and verbal hooks, building a library of winning formats and evolving them with performance data.
  • •Master food content creation (textures, close-ups, sizzle) and translate fresh ingredient appeal into paid-performance content.
  • •Monitor campaign performance, identify what’s working, and turn insights into new creative quickly while iterating at pace.
  • •Work with performance and creative strategy teams to log tests, track results, and build frameworks so learnings compound over time.

Pay and Benefits

Perks:PensionGym MembershipHealth InsuranceDentalEmployee AssistanceNursery SupportCycle ToLife Assurance

Key Requirements

  • •2+ years creating paid social content, UGC-style, DTC, or performance creative, with a portfolio of ads that converted.
  • •Genuine obsession with food content and understanding what makes food videos stop the scroll and drive clicks.
  • •Strong filming and editing skills using tools such as Premiere Pro and CapCut, with a feel for pacing, hooks, and CTA structure.
  • •Comfortable ideating and producing at speed solo or in a group, from brief to first cut.
  • •Fluent in TikTok and Meta, understanding what makes content native to each platform.
Experience:2+ yearsPaid socialUGCDTCPerformance creative
Skills:Creative iterationData-driven decision-makingHook developmentStorytellingFilming and editingSpeed and ownership
Tech Stack:MetaTikTokPremiere ProCapCutUGCPaid social

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn