Product Marketing Lead

&Open
Dublin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Writing","Translating technical information","Cross-functional collaboration","Data-informed decision-making","Self-starter"]

Own the product marketing strategy for the &Open platform, driving feature adoption and expansion among existing B2B customers. Plan and produce adoption-focused content across in-app messaging, onboarding, one-pagers, email nurture, walkthrough videos, help center content, and release notes. Partner with Product, Sales, Customer Success, Design, and Content to translate roadmaps into positioning and launch plans, using usage data and feedback to refine what you build.

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FursaFursa
&Open
&Open
2 days ago

Product Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own the product marketing strategy for the &Open platform, driving feature adoption and expansion among existing B2B customers. Plan and produce adoption-focused content across in-app messaging, onboarding, one-pagers, email nurture, walkthrough videos, help center content, and release notes. Partner with Product, Sales, Customer Success, Design, and Content to translate roadmaps into positioning and launch plans, using usage data and feedback to refine what you build.
Location: Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own product marketing strategy for the platform, focusing on driving feature adoption and expansion among existing customers.
  • •Plan and produce adoption-focused assets across in-app messaging, onboarding flows, one-pagers, email nurture, video walkthroughs, help centre content, and release notes.
  • •Partner with Product to translate new features into positioning, messaging, and go-to-market plans.
  • •Build and manage launch plans for new features and platform updates in coordination with Sales, Customer Success, and Marketing.
  • •Track and report on adoption metrics tied to campaigns and content, iterating based on engagement impact.

Pay and Benefits

Equity and Bonus:Equity
Perks:Hybrid WorkingPensionHealth InsurancePaid LeaveParental LeaveEquity Options

Key Requirements

  • •5+ years of experience in product marketing, ideally at a B2B SaaS company, driving product adoption through content and campaigns.
  • •End-to-end experience producing marketing assets, including writing, briefing designers, and shipping content independently.
  • •Strong writing skills to translate technical product features into customer-facing value.
  • •Experience partnering with Product, Sales, and Customer Success to plan and execute launches.
  • •Comfort using product usage and analytics data to inform content strategy.
Experience:5-7 yearsB2B SaaSProduct marketing
Skills:WritingTranslating technical informationCross-functional collaborationData-informed decision-makingSelf-starter
Tech Stack:Product usage dataAnalytics data

Company Brief

&Open
&Open is a creative studio that provides brand strategy, visual identity, packaging and campaign design services for consumer-facing brands, combining strategic thinking with design execution across digital and physical touchpoints.
Industry: Professional Services
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