Growth Marketing Specialist (B2B)

Bitso
Mexico
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Analytical","Problem-solving","Organization","Teamwork"]

Resourceful B2B Growth Marketing Specialist to own end-to-end programs spanning demand generation, events, and marketing operations. You’ll manage budgets and vendor relationships, lead ABM and content-driven lead gen, and leverage HubSpot and AI tools to optimize pipeline growth in a remote-friendly, Mexico City-based hybrid team.

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FursaFursa
Bitso
Bitso
5 months ago

Growth Marketing Specialist (B2B)

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Last checked: 13 hours agoStatus: Live

Job Summary

Resourceful B2B Growth Marketing Specialist to own end-to-end programs spanning demand generation, events, and marketing operations. You’ll manage budgets and vendor relationships, lead ABM and content-driven lead gen, and leverage HubSpot and AI tools to optimize pipeline growth in a remote-friendly, Mexico City-based hybrid team.
Location: Mexico
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Event Marketing & Field Programs: Manage the end-to-end logistics of B2B marketing events plus vendor relationships and contracts.
  • •Budget, Vendor & Project Management: Own marketing budgets across events and campaigns, forecast, track POs, reconcile invoices, and report ROI.
  • •Marketing Operations & Analytics: Manage workflows, lead scoring, email automation, attribution, segmentation, and dashboards in HubSpot; ensure CRM data hygiene.
  • •AI-Powered Productivity & Automation: Use AI tools daily to draft content, analyze data, automate processes, and stay ahead with martech innovations.
  • •Content & Cross-Functional Collaboration: Collaborate with content/design, work with Sales/Product Marketing to translate narratives into campaigns, and provide leadership with performance updates.
Travel: Low travel

Pay and Benefits

Perks:Remote WorkEquityPaid LeaveMe TimeParental Leave

Key Requirements

  • •4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
  • •Growth mindset — metrics-driven, experiment-happy, and always looking for the next lever to pull.
  • •Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
  • •Hands-on proficiency with HubSpot (Marketing Hub & CRM).
  • •Strong analytical skills: comfortable in spreadsheets, dashboards, and data; able to make decisions with numbers.
Experience:4+ years
Skills:CommunicationAnalyticalProblem-solvingOrganizationTeamwork
Languages:EnglishSpanish
Tech Stack:HubSpotHubSpot Marketing HubCRMGoogle AnalyticsLookerTableauDemandbase6senseHubSpot ABMGoogle AdsLinkedIn AdsMetaClaudeChatGPTMidjourneyJasperNotion AI

Company Brief

Bitso
Bitso is a leading Latin American cryptocurrency exchange offering trading, custody, and payment services that enable individuals and businesses to buy, sell, and remit digital assets across the region.
Industry: Trading Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Mexico City, Mexico
Founded: 2014
WebsiteLinkedIn