Category Lead - Beauty & Wellness

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 8-12 yearsEducation: bachelorsSkills: ["Stakeholder management","Cross-functional leadership","Analytical acumen","Commercial judgment","Mentorship"]

Lead the Beauty & Wellness category by building, launching, and scaling the business with full P&L ownership. Own category strategy, assortment curation, brand partnerships, and commercial trading across GCC beauty and wellness. Drive growth through pricing, promotions, KPI management, and omnichannel customer experience—spanning digital and phygital store merchandising. Partner cross-functionally with Product, UX, CRM, Marketing, Operations, Finance, and Retail, and develop a high-performing category team.

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Apparel Group
Apparel Group
1 month ago

Category Lead - Beauty & Wellness

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead the Beauty & Wellness category by building, launching, and scaling the business with full P&L ownership. Own category strategy, assortment curation, brand partnerships, and commercial trading across GCC beauty and wellness. Drive growth through pricing, promotions, KPI management, and omnichannel customer experience—spanning digital and phygital store merchandising. Partner cross-functionally with Product, UX, CRM, Marketing, Operations, Finance, and Retail, and develop a high-performing category team.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute the Beauty & Wellness category vision aligned to business objectives and customer strategy, including full category P&L.
  • •Build and manage the category assortment and brand portfolio across skincare, makeup, fragrance, haircare, personal care, wellness, vitamins/supplements, nutrition, women’s wellness, fitness/recovery, and clean products.
  • •Own commercial trading: plan trading calendar, set pricing and promotional strategies, drive growth through promotions and loyalty programs, and optimize KPIs including revenue, margin, conversion, AOV, sell-through, acquisition, repeat purchase, inventory turnover, and market share.
  • •Partner with Product, UX, CRM, and Marketing to deliver best-in-class omnichannel shopping experiences, including navigation, discovery journeys, personalized recommendations, and product content.
  • •Build and lead a high-performing category team and collaborate closely with Operations, Finance, Marketplace, and Retail to deliver category objectives.

Key Requirements

  • •Bachelor’s or Master’s degree in Business, Retail, Marketing, or related field.
  • •8–12 years of experience in beauty, wellness, or lifestyle retail with exposure to category management or buying.
  • •Proven track record of managing category P&L and driving commercial growth in high-SKU environments.
  • •Strong understanding of beauty and wellness trends, customer behavior, and product ecosystems.
  • •Experience in sourcing, vendor negotiations, and brand partnership management.
Experience:8-12 yearsBeautyWellnessRetailE-commerceOmnichannelPhygital
Education:Bachelor's in Business, Retail, Marketing (or related field)
Skills:Stakeholder managementCross-functional leadershipAnalytical acumenCommercial judgmentMentorship

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn