Specialist, Performance Marketing

PayPal
New York
Workplace: OnsiteFull timeUSD 98,000 - 140,250 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Collaboration"]

Own and optimize performance marketing programs by partnering with media agencies on launch plans, optimization roadmaps, and budget alignment. Collaborate with creative teams to build roadmaps and execute co-branding campaigns and product launches, reporting results to leadership. Lead churn experimentation from ideation through testing, briefing, implementation, and post-launch optimization. Manage campaign budget reporting, including agency costs and incentive payouts.

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FursaFursa
PayPal
PayPal
4 days ago

Specialist, Performance Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own and optimize performance marketing programs by partnering with media agencies on launch plans, optimization roadmaps, and budget alignment. Collaborate with creative teams to build roadmaps and execute co-branding campaigns and product launches, reporting results to leadership. Lead churn experimentation from ideation through testing, briefing, implementation, and post-launch optimization. Manage campaign budget reporting, including agency costs and incentive payouts.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
  • •Work with creative teams to define roadmaps, review proposals, and ensure seamless execution.
  • •Activate co-branding campaigns and product launches, then report results to leadership.
  • •Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation.
  • •Monitor experiments post-launch, identify insights, optimize in-flight results, and manage budget reporting including agency costs and incentive payouts.

Pay and Benefits

Salary: USD 98,000 - 140,250 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveLearning Budget

Key Requirements

  • •3+ years of relevant experience and a Bachelor’s degree or an equivalent combination of education and experience.
  • •Experience collaborating with media agencies on launch plans, optimization roadmaps, and budget alignment.
  • •Ability to work with creative teams to define roadmaps, review proposals, and ensure seamless execution.
  • •Experience developing and managing churn experimentation, including ideation, testing, and customer experience evaluation.
  • •Ability to write experiment briefs and testing plans and coordinate end-to-end implementation.
Experience:3+ yearsDigital marketingPerformance marketingExperimentationCustomer experience
Education:Bachelor's
Skills:Collaboration

Company Brief

PayPal
Global online payments platform enabling digital and mobile payments, money transfers, and merchant services for consumers and businesses, supporting e‑commerce transactions across multiple currencies and payment methods.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1998
WebsiteLinkedIn