LATAM Digital Marketing Specialist

Motorola Solutions
Bogotá
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Data-backed decision-making","A/B testing analysis","Cross-functional collaboration"]

Drive high-performing B2B paid media campaigns across Google and Meta for the LATAM market, aligning with regional business goals. Manage budgets, optimize ROI, and run A/B tests to improve conversion rates. Track and report performance using GA4, Google Tag Manager, and Looker Studio, while building HubSpot landing pages and workflows to strengthen lead-to-sales pipelines. Partner with SEO teams and collaborate with global and regional stakeholders using Jira.

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Motorola Solutions
Motorola Solutions
1 month ago

LATAM Digital Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 35 days agoStatus: Live

Job Summary

Drive high-performing B2B paid media campaigns across Google and Meta for the LATAM market, aligning with regional business goals. Manage budgets, optimize ROI, and run A/B tests to improve conversion rates. Track and report performance using GA4, Google Tag Manager, and Looker Studio, while building HubSpot landing pages and workflows to strengthen lead-to-sales pipelines. Partner with SEO teams and collaborate with global and regional stakeholders using Jira.
Location: Bogotá
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, execute, and optimize paid media campaigns across Google and Meta for the B2B LATAM market.
  • •Align paid media efforts with regional business goals in collaboration with marketing and sales stakeholders.
  • •Monitor and manage paid media budgets to drive cost-effective lead generation and maximize ROI.
  • •Plan, execute, and analyze A/B tests across ad creatives, copy, and landing pages to improve conversion rates.
  • •Track, analyze, and report campaign performance using GA4, Google Tag Manager, and Looker Studio, and build HubSpot landing pages/forms/workflows for lead nurturing.
Travel: Medium travel

Key Requirements

  • •4+ years of experience with Google Ads, Meta Ads, and LinkedIn Ads.
  • •4+ years in B2B performance/growth marketing.
  • •Full professional proficiency in English.
  • •2+ years in marketing analytics tools and SEO optimization strategies.
  • •4+ years in marketing automation and project management platforms.
Skills:Data-backed decision-makingA/B testing analysisCross-functional collaboration
Certifications:Google Ads Certification
Languages:EnglishPortuguese
Tech Stack:Google AdsMeta AdsLinkedIn AdsGA4Google Tag ManagerLooker StudioHubSpotJiraSEOGoogle SearchGoogle DisplayPerformance MaxHubSpot landing pagesEmailflowsDashboardsLanding pagesForms

Company Brief

Motorola Solutions
Provides mission-critical communications products and services, including radios, software, video security, and command center solutions for public safety, government, and enterprise customers worldwide.
Industry: Surveillance & Security Hardware
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 1928
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn