Growth Marketing Manager, Discoverability

Vercel
San Francisco, New York, Austin
Workplace: HybridFull timeUSD 150,000 - 207,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Ownership","Self-starter","Analytical thinking","Experimentation","Cross-functional collaboration"]

Own end-to-end discoverability for Vercel across SEO and answer engines (AEO/GEO), ensuring developers, teams, AI assistants, and coding agents find, understand, and choose Vercel. Lead technical SEO (crawlability, indexing, schema, Core Web Vitals, rendering, internal linking), build answer-engine strategy for conversational assistants and coding agents, define measurement and dashboards, and run experimentation to turn results into repeatable playbooks.

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Vercel
Vercel
1 month ago

Growth Marketing Manager, Discoverability

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Last checked: 9 hours agoStatus: Live

Job Summary

Own end-to-end discoverability for Vercel across SEO and answer engines (AEO/GEO), ensuring developers, teams, AI assistants, and coding agents find, understand, and choose Vercel. Lead technical SEO (crawlability, indexing, schema, Core Web Vitals, rendering, internal linking), build answer-engine strategy for conversational assistants and coding agents, define measurement and dashboards, and run experimentation to turn results into repeatable playbooks.
Location: San Francisco, New York, Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own organic acquisition strategy across SEO and AEO/GEO with goals for traffic, non-branded visibility, AI share of voice, agent recommendations, and downstream signups.
  • •Lead technical SEO across crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking.
  • •Build answer-engine strategy for conversational assistants and coding agents, shaping how Vercel is cited and used.
  • •Develop the measurement layer by instrumenting organic and AI-referred discovery through activation and building dashboards.
  • •Run continuous experimentation on page structure, metadata, schema, and content formats, and translate results into repeatable playbooks.

Pay and Benefits

Salary: USD 150,000 - 207,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceEquityTime OffHome Office

Key Requirements

  • •6+ years in SEO, organic growth, or technical/growth marketing, with a track record driving organic acquisition at scale.
  • •Comfortable with structured data and schema, rendering and indexation, log-file and crawl analysis, and reading code to spec fixes with engineers.
  • •Strong content and strategy skills in information architecture, page structure, and editorial quality that drive rankings and citations.
  • •Hands-on experimentation with AEO/GEO across conversational assistants and coding agents, grounded in real tests.
  • •Fluent in analytics tooling (e.g., GSC, GA4, Ahrefs/Semrush, BigQuery) to define metrics, build dashboards, and defend priorities with data.
Experience:6+ years
Skills:OwnershipSelf-starterAnalytical thinkingExperimentationCross-functional collaboration
Languages:English
Tech Stack:Next.jsStructured dataSchemaCore Web VitalsRenderingIndexationLog-file analysisGSCGA4AhrefsSemrushBigQueryLlms.txt

Company Brief

Vercel
Provides a frontend cloud platform and developer tools (including Next.js and v0) that simplify building, deploying, and scaling web and AI-native applications for developers and enterprises.
Industry: Cloud Computing
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series F
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor