Channel Marketing Manager - On Trade (Solna, SE)

Carlsberg Group
Sweden
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Cross-functional collaboration","Analytical thinking","Commercial mindset","Strategic planning"]

Own and drive the on-trade channel marketing agenda, translating business strategy, data, and insights into channel plans, priorities, and activations that drive profitable growth. Lead cross-functional initiatives across the organization, plan and monitor marketing investments with strong cost control, and identify growth opportunities from customer/shopper/market insights. Provide clear, engaging leadership by coaching and developing your team while reporting to the VP Sales On Trade.

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FursaFursa
Carlsberg Group
Carlsberg Group
1 day ago

Channel Marketing Manager - On Trade (Solna, SE)

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Last checked: 14 hours agoStatus: Live

Job Summary

Own and drive the on-trade channel marketing agenda, translating business strategy, data, and insights into channel plans, priorities, and activations that drive profitable growth. Lead cross-functional initiatives across the organization, plan and monitor marketing investments with strong cost control, and identify growth opportunities from customer/shopper/market insights. Provide clear, engaging leadership by coaching and developing your team while reporting to the VP Sales On Trade.
Location: Sweden
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and drive the on-trade channel marketing strategy and translate it into channel plans, initiatives, and activations.
  • •Plan, prioritize, and follow up marketing investments to maximize impact and ensure cost control.
  • •Identify growth opportunities using data, research, and customer/shopper/market insights.
  • •Build cross-functional initiatives and align stakeholders across multiple parts of the organization.
  • •Lead, coach, and develop the team.

Key Requirements

  • •At least 7 years of experience from on-trade, FMCG, or a similar area.
  • •Experience in channel management, category management, trade marketing and/or sales.
  • •Experience with leadership and cross-functional work.
  • •Strong analytical and commercial skills, including understanding budgets and P&L.
  • •Relevant academic education with very good Swedish and English.
Experience:7+ years
Skills:LeadershipCross-functional collaborationAnalytical thinkingCommercial mindsetStrategic planning
Languages:SwedishEnglish

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn