Manager, Digital Marketing Automation

Avantor
United States
Workplace: RemoteFull timeUSD 97,500 - 156,975 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Communication","Collaboration","Project management","Analytical mindset"]

Lead global marketing automation and email programs, managing a team that includes email marketing leads/coordinators and marketing automation coordinators. Own planning, execution, and measurement of multi-channel campaigns across SEO, SEM, social, email, and mobile, driving acquisition, engagement, and retention. Use Adobe (Marketo Engage, Real-Time CDP, Target) and other marketing/analytics tools to optimize segmentation, personalization, compliance, and KPI performance through testing and operational excellence.

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Avantor
Avantor
1 week ago

Manager, Digital Marketing Automation

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Job Summary

Lead global marketing automation and email programs, managing a team that includes email marketing leads/coordinators and marketing automation coordinators. Own planning, execution, and measurement of multi-channel campaigns across SEO, SEM, social, email, and mobile, driving acquisition, engagement, and retention. Use Adobe (Marketo Engage, Real-Time CDP, Target) and other marketing/analytics tools to optimize segmentation, personalization, compliance, and KPI performance through testing and operational excellence.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage and coach a team of email marketing and marketing automation professionals, assigning responsibilities and ensuring timely campaign execution.
  • •Oversee planning, execution, and measurement of email and multi-channel marketing campaigns aligned to segmentation, personalization, lifecycle goals, and business priorities.
  • •Utilize Adobe marketing platforms (including Marketo Engage, Adobe Real-Time CDP, and Adobe Target) and related tools to build, optimize, and scale automation and audience targeting.
  • •Monitor KPIs by campaign, region, segment, and lifecycle stage; partner with analytics teams and run A/B and multivariate testing to improve performance.
  • •Define and continuously improve marketing automation processes, campaign frameworks, SOPs, and integrations while supporting data integrity and compliance.

Pay and Benefits

Salary: USD 97,500 - 156,975 annually
Perks:Health InsuranceDentalVision401kEquityPaid HolidaysPaid LeaveParental Leave

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •5+ years of experience in digital marketing or marketing automation, including 2+ years leading people.
  • •Hands-on experience with Adobe Real-Time CDP, Adobe Target, and/or Marketo Engage (or similar platforms).
  • •Strong B2B demand generation and marketing automation best practices, including email lead nurturing, segmentation, scoring, and campaign automation.
  • •Experience with global/multi-region marketing programs and strong project management in a fast-paced environment.
Experience:B2B demand generationMarketing automationEmail marketingMulti-region marketingLife sciences
Education:Bachelor's in Marketing, Business
Skills:LeadershipCommunicationCollaborationProject managementAnalytical mindset
Tech Stack:Adobe Real-Time CDPAdobe TargetMarketo EngageGoogle AnalyticsExcelGoogle Looker StudioPower BIQlikViewGDPRCCPASAP C4CSalesforceAdobe WorkfrontAsanaJira

Company Brief

Avantor
Provides mission-critical products and services to support life sciences, advanced technologies, and applied materials customers worldwide, including lab supplies, chemical reagents, equipment, and supply chain solutions.
Industry: Wholesale & Distribution
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Radnor, United States
WebsiteLinkedIn