Events Marketing Director

Informa
United States
Workplace: OnsiteFull timeUSD 120,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Communication","Teamwork","Project management","Problem-solving","Attention to detail","Self-starter"]

Drive the strategy, planning, and execution of event marketing initiatives to generate demand, engage prospects and customers, and build brand awareness. Own end-to-end event and sponsorship management across industry events, hosted customer/prospect events, and partner activations, including pre-, onsite, and post-event programs, messaging/content delivery, vendor coordination, budgeting, and ROI measurement. Partner across sales and marketing teams and report to the VP of Corporate Communications.

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FursaFursa
Informa
Informa
3 days ago

Events Marketing Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Drive the strategy, planning, and execution of event marketing initiatives to generate demand, engage prospects and customers, and build brand awareness. Own end-to-end event and sponsorship management across industry events, hosted customer/prospect events, and partner activations, including pre-, onsite, and post-event programs, messaging/content delivery, vendor coordination, budgeting, and ROI measurement. Partner across sales and marketing teams and report to the VP of Corporate Communications.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define, plan, and manage overall event strategy, including end-to-end execution of industry event sponsorships and stand-alone events.
  • •Develop event strategies to maximize brand presence, engage prospects and customers, and generate pipeline and revenue with an ROI focus.
  • •Lead pre-, onsite, and post-event initiatives including promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement, and ROI measurement.
  • •Coordinate with internal stakeholders and external partners to deliver messaging/content, themes, speakers, formats, and on-time deliverables.
  • •Oversee event budgets, track expenses, and participate in annual planning by researching relevant events and demonstrating ROI from past events.
Travel: Medium travel

Pay and Benefits

Salary: USD 120,000 - 150,000 annually
Equity and Bonus:Equity
Perks:401kHealth InsuranceVisionDentalParental LeaveEsppEap AssistanceWellness StipendRemote Work

Key Requirements

  • •6+ years experience delivering industry and marketing events for prospective customers and clients, preferably in B2B.
  • •Proven track record of leading several events from end to end.
  • •Excellent verbal and written communication, teamwork, project management, problem solving, and attention to detail.
  • •Familiarity with SFDC, event management platforms, project management platforms, and other relevant software.
  • •Bachelor’s degree in marketing, business, communications, or a related field.
Experience:6+ yearsB2BIndustry eventsMarketing events
Education:Bachelor's in marketing, business, communications, or related field
Skills:CommunicationTeamworkProject managementProblem-solvingAttention to detailSelf-starter
Languages:English
Tech Stack:SFDCEvent management platformsProject management platformsLinkedIn LearningESPP

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn