Burberry

1 month ago

Generative Search Manager (FTC)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead Burberry's SEO and Generative Search strategy to drive organic visibility, traffic and revenue. Act as the SME on SEO and generative search, coordinating cross-functional teams (IT, Digital, Content, PR) and external agencies, while embedding AI-driven workflows and local/global optimization across markets.

Location: London

Workplace: Onsite

Employment Type: Contract

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own and evolve the global SEO and Generative Search strategy aligned to business and marketing objectives.
•Define best-practice frameworks across technical SEO, content optimisation, structured data, and AI-readiness; drive integration of agentic commerce into content and brand storytelling.
•Oversee local SEO strategy, store data, and omnichannel integration to improve store discovery and conversion.
•Lead performance analysis to link SEO to revenue and omnichannel outcomes; translate organic performance into commercial impact.
•Manage one direct report and coordinate external SEO, content and local search agencies; set priorities and ensure outputs align to strategy.

Key Requirements

•5+ years in SEO, organic search or digital growth with strong ecommerce experience
•Deep understanding of technical SEO and emerging generative/AI-driven search (SGE, LLMs, answer engines)
•Hands-on with SEO tools (Search Console, Screaming Frog, Ahrefs/SEMrush); SQL/Python is a plus
•Proven experience driving organic growth for ecommerce (category/product pages, internal linking, faceted navigation, CRO alignment)
•Experience shaping content for intent, entities and AI-driven discovery (E-E-A-T)

Experience:5+ yearsEcommerceSEODigital growthOrganic searchAI-driven discovery

Skills:Stakeholder managementLeadershipCommunicationProblem-solvingTeam management

Languages:English

Tech Stack:Search ConsoleScreaming FrogAhrefsSEMrushSQLPythonSEO toolingInternal linkingCRO

Company Brief

Burberry

British luxury fashion house designing and selling ready-to-wear, accessories, fragrances, and leather goods. Known for its trench coats, distinctive check pattern, and global retail presence across wholesale, e-commerce, and owned stores.

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1856

Website LinkedIn

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Burberry

1 month ago

Generative Search Manager (FTC)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Contract

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own and evolve the global SEO and Generative Search strategy aligned to business and marketing objectives.
•Define best-practice frameworks across technical SEO, content optimisation, structured data, and AI-readiness; drive integration of agentic commerce into content and brand storytelling.
•Oversee local SEO strategy, store data, and omnichannel integration to improve store discovery and conversion.
•Lead performance analysis to link SEO to revenue and omnichannel outcomes; translate organic performance into commercial impact.
•Manage one direct report and coordinate external SEO, content and local search agencies; set priorities and ensure outputs align to strategy.

Key Requirements

•5+ years in SEO, organic search or digital growth with strong ecommerce experience
•Deep understanding of technical SEO and emerging generative/AI-driven search (SGE, LLMs, answer engines)
•Hands-on with SEO tools (Search Console, Screaming Frog, Ahrefs/SEMrush); SQL/Python is a plus
•Proven experience driving organic growth for ecommerce (category/product pages, internal linking, faceted navigation, CRO alignment)
•Experience shaping content for intent, entities and AI-driven discovery (E-E-A-T)

Experience:5+ yearsEcommerceSEODigital growthOrganic searchAI-driven discovery

Skills:Stakeholder managementLeadershipCommunicationProblem-solvingTeam management

Languages:English

Tech Stack:Search ConsoleScreaming FrogAhrefsSEMrushSQLPythonSEO toolingInternal linkingCRO

Company Brief

Burberry

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1856

Website LinkedIn