Senior Audience Marketing Manager

Intercom
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Attention to detail","Documentation","Strategic thinking","Cross-functional collaboration","Data-driven","Experimentation-minded"]

Own the audience strategy for key brand activations, events, and product moments, building high-quality audiences and driving engagement. Plan and execute multichannel audience journeys across email, paid, web, in-product, community, and sales-assisted touchpoints. Lead follow-up programs to improve event-to-pipeline conversion, run audience operations in tools like Marketo, Intercom, and Hightouch, and coordinate cross-functionally to deliver measurable commercial outcomes.

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FursaFursa
Intercom
Intercom
1 month ago

Senior Audience Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the audience strategy for key brand activations, events, and product moments, building high-quality audiences and driving engagement. Plan and execute multichannel audience journeys across email, paid, web, in-product, community, and sales-assisted touchpoints. Lead follow-up programs to improve event-to-pipeline conversion, run audience operations in tools like Marketo, Intercom, and Hightouch, and coordinate cross-functionally to deliver measurable commercial outcomes.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead audience acquisition strategy and execution for major activations, events, and product launches.
  • •Translate event strategy into audience plans, campaign journeys, segmentation logic, and channel tactics.
  • •Build follow-up programs that extend engagement into measurable new business impact and improve event-to-pipeline conversion.
  • •Own audience operations and campaign infrastructure across Marketo, Intercom, and Luma, including repeatable AI workflows.
  • •Deliver and optimize multichannel promotion playbooks, including messaging QA, experiments, reporting, and cross-functional campaign production coordination.

Pay and Benefits

Equity and Bonus:Equity
Perks:PensionHealth InsuranceDentalPaid LeavePaid MaternityPaid PaternityLife AssuranceFlexible Time

Key Requirements

  • •5+ years of lifecycle, campaign, demand generation, audience, or digital community marketing experience, ideally across email, in-product, paid, and event journeys.
  • •Excellent communication across written, verbal, and presented formats.
  • •Strong operator skills: attention to detail, documentation habits, and ability to manage many moving parts without losing quality.
  • •Strategic thinking to turn ambiguous goals into clear campaign plans and scalable systems.
  • •Cross-functional partnering ability to influence both technical and non-technical stakeholders.
Experience:5+ yearsMarketingDemand generationAudience marketingDigital communities
Skills:CommunicationAttention to detailDocumentationStrategic thinkingCross-functional collaborationData-drivenExperimentation-minded
Languages:English
Tech Stack:HightouchMarketoIntercomLumaClaudeGTM Analytics

Company Brief

Intercom
Provides a customer messaging platform combining chat, bots, and product tours to help businesses convert, engage, and support customers across their lifecycle. Integrates with CRM and workflow tools for personalized in-app and email communication.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn