Senior UX Product Designer, Engagement

HelloFresh
Warsaw
Workplace: HybridFull timeFunction: Design (Product/UX/UI/Visual)Skills: ["Experimentation","Systems thinking","Strategic thinking","Cross-functional leadership","Communication"]

Design end-to-end engagement experiences that deepen customer relationships, covering loyalty, rewards, referrals, discovery, and cooking. Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to turn behavioral insights and commercial goals into measurable outcomes like retention and referral-driven acquisition. Lead experimentation and AI-native workflows using tools such as Claude, Gemini, and Figma AI, while applying strong interaction, visual, and systems thinking to raise engagement design craft and quality.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
HelloFresh
HelloFresh
2 days ago

Senior UX Product Designer, Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Design end-to-end engagement experiences that deepen customer relationships, covering loyalty, rewards, referrals, discovery, and cooking. Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to turn behavioral insights and commercial goals into measurable outcomes like retention and referral-driven acquisition. Lead experimentation and AI-native workflows using tools such as Claude, Gemini, and Figma AI, while applying strong interaction, visual, and systems thinking to raise engagement design craft and quality.
Location: Warsaw
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Lead high-impact UX experiences across loyalty, rewards, referrals, discovery, cooking, and other engagement mechanics that strengthen customer relationships.
  • •Own end-to-end design from translating customer/business problems into motivating, relevant experiences tied to measurable engagement, retention, lifetime value, and referral acquisition outcomes.
  • •Help shape product direction by partnering with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to connect behavioral insights, commercial goals, and emerging technology.
  • •Drive experimentation and validated learning using quantitative and qualitative insights to develop hypotheses and design high-impact experiments with partners.
  • •Integrate AI into the design lifecycle (discovery through design-to-code workflows), applying strong judgment to AI-generated outputs and raising design craft and reusable engagement patterns.

Key Requirements

  • •4–6+ years of product design experience with end-to-end ownership of complex consumer experiences through shipped outcomes and learning.
  • •Experience independently navigating ambiguous problems and influencing product direction within your domain.
  • •Strong B2C consumer product design experience, ideally with e-commerce/subscription/marketplace/loyalty or other high-frequency digital experiences.
  • •Deep experimentation experience using behavioral data and business metrics to identify meaningful design opportunities balanced with long-term relationship quality.
  • •Strong interaction and visual design expertise (hierarchy, information architecture, responsive behavior, motion, micro-interactions) with the judgment to simplify complex experiences.
Experience:B2CE-commerceSubscriptionLoyaltyMarketplaceHigh-frequency digital experiencesExperimentation
Skills:ExperimentationSystems thinkingStrategic thinkingCross-functional leadershipCommunication
Languages:English
Tech Stack:ClaudeClaude CodeGeminiFigma AI

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn