Senior Marketing Analyst

inDrive
Cyprus
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Analytical thinking"]

Drive acquisition and media analytics by evaluating campaign performance across channels (e.g., Google, Meta, TikTok, and OOH) and building automated tools to improve channel efficiency. Design and analyze A/B tests and incrementality measurements to provide quantitative evidence for marketing budget planning across multiple countries. Collaborate with marketing and data engineering teams to improve data pipelines and recommend strategies for improving user acquisition and segmentation logic.

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FursaFursa
inDrive
inDrive
15 hours ago

Senior Marketing Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Drive acquisition and media analytics by evaluating campaign performance across channels (e.g., Google, Meta, TikTok, and OOH) and building automated tools to improve channel efficiency. Design and analyze A/B tests and incrementality measurements to provide quantitative evidence for marketing budget planning across multiple countries. Collaborate with marketing and data engineering teams to improve data pipelines and recommend strategies for improving user acquisition and segmentation logic.
Location: Cyprus
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Evaluate marketing campaign performance across acquisition channels (e.g., Google, Meta, TikTok, OOH) and assess outcomes.
  • •Build automated tools to improve channel efficiency and user acquisition.
  • •Design and analyze A/B tests to measure impact of messaging, creatives, targeting, and product changes.
  • •Forecast and support marketing budget planning using statistical approaches and incrementality measurement.
  • •Partner with data engineering and marketing teams to improve data pipelines and refine user segmentation and behavioral triggers.

Key Requirements

  • •3+ years of experience in marketing, product, or growth analytics roles.
  • •Strong understanding of performance channels and user acquisition.
  • •Strong SQL skills.
  • •Experience with statistical analysis, A/B testing, incrementality measurement, and attribution modeling.
  • •Ability to communicate complex findings clearly for business audiences.
Experience:Marketing analyticsGrowth analytics
Skills:CommunicationAnalytical thinking
Tech Stack:SQLPythonRTableauLooker

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn