Senior Analyst, Pipeline Programs

Salesforce
Toronto, Montreal, Vancouver
Workplace: HybridFull timeCAD 88,400 - 121,600 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Cross-functional collaboration","Communication","Prioritization","Data-driven decision making"]

Lead funnel programs that translate leadership-aligned pipeline priorities into always-on, multi-channel execution. Own the quarterly hotspot cycle end-to-end, optimize mid-flight using engagement and conversion signals, and build repeatable playbooks across OUs. Partner with Cloud Field Marketing and OU Marketing on signals, timing, and messaging, drive marketing-to-sales handoff with clear account lists and contact intelligence, and measure attribution to pipeline outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Salesforce
Salesforce
2 days ago

Senior Analyst, Pipeline Programs

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead funnel programs that translate leadership-aligned pipeline priorities into always-on, multi-channel execution. Own the quarterly hotspot cycle end-to-end, optimize mid-flight using engagement and conversion signals, and build repeatable playbooks across OUs. Partner with Cloud Field Marketing and OU Marketing on signals, timing, and messaging, drive marketing-to-sales handoff with clear account lists and contact intelligence, and measure attribution to pipeline outcomes.
Location: Toronto, Montreal, Vancouver
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Act as the team’s funnel expert by understanding lead stall points, scoring, and routing to design always-on programs.
  • •Execute the quarterly hotspot program cycle end-to-end, building multi-channel plays aligned to leadership objectives.
  • •Partner with Cloud Field Marketing and OU Marketing to align signals, timing, messaging, and audience coverage.
  • •Launch and optimize programs mid-flight using engagement and conversion signals; build repeatable playbooks across OUs and future quarters.
  • •Own the marketing-to-sales handoff: target account lists, ProspectingIQ guides, contact intelligence, and measurement of handoff effectiveness and attribution.

Pay and Benefits

Salary: CAD 88,400 - 121,600 annually

Key Requirements

  • •5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.
  • •Translate a brief from strategy to launch across multiple channels and stakeholders.
  • •Comfortable working in lead funnel data and using conversion reporting to make decisions.
  • •Worked closely with Sales Development or BDR teams and understand how sellers evaluate a handoff.
  • •Strong cross-functional collaboration and clear communication to keep multiple workstreams moving.
Experience:5+ yearsDemand generationCampaign managementField marketingB2B tech
Skills:Cross-functional collaborationCommunicationPrioritizationData-driven decision making
Tech Stack:SalesforceMarketing CloudProspectingIQ

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor