Mashreq

1 month ago

Global Lead Engineer.Digital-Engagement & Content

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Lead MarTech architecture and governance for Mashreq's Marketing Technology ecosystem, owning platforms such as Adobe Campaign Classic and Google Marketing Platform. Drive strategy, integration patterns, data flows, and technical delivery across markets, while providing hands-on engineering leadership to ensure scalable, secure, and compliant customer engagement and digital transformation initiatives.

Location: Bengaluru

Workplace: Remote

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

•Define and maintain the MarTech target architecture, technology roadmap, and integration strategy.
•Drive architecture decisions, platform evolution, and technical standards across the MarTech ecosystem.
•Evaluate emerging technologies, platform capabilities, and build-vs.-buy options.
•Ensure alignment with enterprise architecture, security, compliance, and data governance standards.
•Develop reference architectures, solution blueprints, and architectural best practices.
•Own the technical health, performance, and configuration of MarTech platforms.
•Establish platform governance, release management, deployment processes, and operational standards.
•Lead troubleshooting and resolution of critical platform incidents and performance issues.
•Drive continuous platform optimization and technical debt reduction.
•Define and monitor platform KPIs, operational metrics, and service levels.
•Translate business and marketing requirements into technical solution designs and engineering specifications.
•Produce and maintain architecture diagrams, integration designs, data models, data flow documentation and solution design documents.
•Lead technical design reviews and ensure adherence to architectural standards.
•Provide hands-on technical guidance and support development activities where required.
•Review and validate workflows, schemas, integrations, custom code, and technical deliverables.
•Define and govern integration patterns between MarTech platforms and enterprise systems.
•Oversee API, event-driven, batch, and real-time integrations.
•Ensure data quality, consistency, availability, and regulatory compliance.
•Design scalable customer data flows supporting segmentation, personalization, analytics, and activation.
•Collaborate with data engineering and enterprise architecture teams to optimize customer data architecture.
•Provide technical leadership to engineers, developers, and implementation partners.
•Participate in sprint planning, backlog refinement, technical estimation, and solution reviews.
•Establish coding standards, development practices, quality assurance processes, and release controls.
•Support production deployments and post-release stabilization activities.
•Ensure technical risks, dependencies and delivery challenges are proactively managed.
•Partner with Marketing, Analytics, Data, Technology, Security, and Compliance stakeholders.
•Provide technical advisory and architecture recommendations to senior management.
•Translate complex technical concepts into business-friendly recommendations.
•Support business case development and ROI assessments for MarTech initiatives.
•Balance local market requirements with global platform standards and scalability objectives.
•Mentor and coach engineers and technical specialists.
•Promote engineering excellence, innovation, and continuous improvement.
•Drive knowledge sharing, documentation, and technical enablement initiatives.
•Support workforce planning and capability development for future technology needs.
•Build sustainable technical capability within the MarTech organization.
•Provide technical leadership across teams and partners.

Key Requirements

•10+ years of experience in Digital Banking or Digital Transformation programs.
•7+ years of experience in MarTech, CRM, CDP, customer engagement, and digital marketing technologies, delivering large-scale enterprise programs.
•Hands-on technical experience with Adobe Campaign, Salesforce Marketing Cloud or equivalent enterprise marketing automation and digital analytics platforms.
•Proven experience defining and executing MarTech technology strategies and roadmaps aligned with business objectives, security, compliance, and operational requirements.
•Strong expertise in MarTech platform evaluation, technology selection, build-vs-buy assessments, and ecosystem optimization.

Skills:LeadershipStakeholder managementCommunicationMentoringProblem-solving

Languages:English

Tech Stack:Adobe CampaignSalesforce Marketing CloudSQLData modellingJavaScriptScriptingRESTSOAPETLData pipelinesXMLACC/XTKAWSGoogle CloudMicrosoft AzureData warehousingCustomer data platformsEvent-driven architecturesReal-time integrationsServerless

Company Brief

Mashreq

Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dubai, United Arab Emirates

Founded: 1967

Glassdoor: 3.3

Website LinkedIn Glassdoor

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Mashreq

1 month ago

Global Lead Engineer.Digital-Engagement & Content

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Bengaluru

Workplace: Remote

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

•Define and maintain the MarTech target architecture, technology roadmap, and integration strategy.
•Drive architecture decisions, platform evolution, and technical standards across the MarTech ecosystem.
•Evaluate emerging technologies, platform capabilities, and build-vs.-buy options.
•Ensure alignment with enterprise architecture, security, compliance, and data governance standards.
•Develop reference architectures, solution blueprints, and architectural best practices.
•Own the technical health, performance, and configuration of MarTech platforms.
•Establish platform governance, release management, deployment processes, and operational standards.
•Lead troubleshooting and resolution of critical platform incidents and performance issues.
•Drive continuous platform optimization and technical debt reduction.
•Define and monitor platform KPIs, operational metrics, and service levels.
•Translate business and marketing requirements into technical solution designs and engineering specifications.
•Produce and maintain architecture diagrams, integration designs, data models, data flow documentation and solution design documents.
•Lead technical design reviews and ensure adherence to architectural standards.
•Provide hands-on technical guidance and support development activities where required.
•Review and validate workflows, schemas, integrations, custom code, and technical deliverables.
•Define and govern integration patterns between MarTech platforms and enterprise systems.
•Oversee API, event-driven, batch, and real-time integrations.
•Ensure data quality, consistency, availability, and regulatory compliance.
•Design scalable customer data flows supporting segmentation, personalization, analytics, and activation.
•Collaborate with data engineering and enterprise architecture teams to optimize customer data architecture.
•Provide technical leadership to engineers, developers, and implementation partners.
•Participate in sprint planning, backlog refinement, technical estimation, and solution reviews.
•Establish coding standards, development practices, quality assurance processes, and release controls.
•Support production deployments and post-release stabilization activities.
•Ensure technical risks, dependencies and delivery challenges are proactively managed.
•Partner with Marketing, Analytics, Data, Technology, Security, and Compliance stakeholders.
•Provide technical advisory and architecture recommendations to senior management.
•Translate complex technical concepts into business-friendly recommendations.
•Support business case development and ROI assessments for MarTech initiatives.
•Balance local market requirements with global platform standards and scalability objectives.
•Mentor and coach engineers and technical specialists.
•Promote engineering excellence, innovation, and continuous improvement.
•Drive knowledge sharing, documentation, and technical enablement initiatives.
•Support workforce planning and capability development for future technology needs.
•Build sustainable technical capability within the MarTech organization.
•Provide technical leadership across teams and partners.

Key Requirements

•10+ years of experience in Digital Banking or Digital Transformation programs.
•7+ years of experience in MarTech, CRM, CDP, customer engagement, and digital marketing technologies, delivering large-scale enterprise programs.
•Hands-on technical experience with Adobe Campaign, Salesforce Marketing Cloud or equivalent enterprise marketing automation and digital analytics platforms.
•Proven experience defining and executing MarTech technology strategies and roadmaps aligned with business objectives, security, compliance, and operational requirements.
•Strong expertise in MarTech platform evaluation, technology selection, build-vs-buy assessments, and ecosystem optimization.

Skills:LeadershipStakeholder managementCommunicationMentoringProblem-solving

Languages:English

Company Brief

Mashreq

Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dubai, United Arab Emirates

Founded: 1967

Glassdoor: 3.3

Website LinkedIn Glassdoor