Kit

14 hours ago

Lead Growth Marketing Manager, Acquisition

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own paid acquisition performance to help Kit hit 2026 goals: optimize the acquisition engine, improve LTV:CAC, grow brand-aware inbound demand, and increase sales-led pipeline quality. Scale and refine existing channels through creative testing, funnel optimization, stronger measurement from spend to revenue impact, and experimentation across ads and landing pages. Partner closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product while applying AI to speed up personalization and reporting.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own paid acquisition strategy, execution, testing, budget allocation, and outcomes across core paid channels.
•Optimize LTV:CAC by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
•Grow qualified inbound demand for the sales-led motion by selecting right segments, offers, channels, and conversion paths.
•Partner with Creative and Product Marketing to develop, test, and iterate brand-aligned performance creative.
•Build measurement and reporting connecting marketing spend to MRR, pipeline, CAC, LTV, and payback.

Pay and Benefits

Salary: USD 180,000 annually

Equity and Bonus:Equity

Perks:Profit SharingEquity401kHealth InsuranceDentalVisionLearning BudgetHome OfficeChildcare BenefitPaid LeavePaid HolidaysSick TimeParental LeaveWinter BreakSabbatical

Key Requirements

•8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses.
•Paid acquisition strategy and execution across multiple channels, optimizing mature or partially built programs (not only launching from zero).
•Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement.
•Creative testing and conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels.
•Experience implementing AI tools for campaign research, creative production, audience insights, personalization, experimentation, and reporting.

Experience:8+ yearsGrowth marketingDemand generationPerformance marketingB2B SaaSPLGHybrid PLG/SLGCreator economyProduct-led businesses

Skills:High ownershipSelf-starterCollaborationData-driven decision makingTesting and iteration mindset

Tech Stack:AIGoogleMetaLinkedInYouTubePaid acquisitionAdsLanding pages

Company Brief

Kit

Kit (formerly ConvertKit) is an email-first operating system for professional creators, offering email marketing, automations, commerce, and an app store to help creators grow, monetize, and manage their audiences.

Industry: Influencer & Creator Economy

Company Size: Medium (51 to 250 employees)

Revenue: USD 25M to 50M

Growth: Scaleup

Valuation: USD 100M to 250M

Funding: Seed

Headquarters: Boise, United States

Founded: 2013

Glassdoor: 5.0

Website LinkedIn Glassdoor

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Kit