Product Marketing Partner, Home Equity

Citizens Bank
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-6 yearsEducation: bachelorsSkills: ["Customer-centric","Analytical mindset","Communication","Collaboration","Prioritization"]

Drive go-to-market and lifecycle marketing for the Home Equity business by partnering with the Home Lending Marketing Growth Strategist. Own marketing strategy and execution across multi-channel campaigns, using market, consumer, and competitive intelligence to shape positioning, messaging, value propositions, and product launches. Become a subject-matter expert on the customer experience, manage the marketing calendar, and optimize performance based on campaign results and category trends.

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FursaFursa
Citizens Bank
Citizens Bank
1 week ago

Product Marketing Partner, Home Equity

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Job Summary

Drive go-to-market and lifecycle marketing for the Home Equity business by partnering with the Home Lending Marketing Growth Strategist. Own marketing strategy and execution across multi-channel campaigns, using market, consumer, and competitive intelligence to shape positioning, messaging, value propositions, and product launches. Become a subject-matter expert on the customer experience, manage the marketing calendar, and optimize performance based on campaign results and category trends.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Become a subject matter expert on the Home Equity product offering and customer experience.
  • •Gather and analyze market, consumer, and competitive intelligence to inform marketing strategies.
  • •Shape how customer insights translate into end-to-end marketing strategy and multi-channel execution.
  • •Conduct competitive analysis to inform positioning, messaging, and campaign strategy, including value proposition messaging.
  • •Own the marketing calendar and support strategy/creative development for product launches and lifecycle programs, monitoring performance to optimize.

Key Requirements

  • •5-6 years of marketing experience executing digital and multichannel lead generation and/or brand campaigns.
  • •Customer-centric approach.
  • •Analytical mindset using performance data, customer insights, and market intelligence to inform decisions.
  • •Excellent communication skills to turn business needs into clear, customer-focused messaging.
  • •Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable outcomes, with strong cross-functional collaboration.
Experience:5-6 yearsMarketingDigital marketing
Education:Bachelor's
Skills:Customer-centricAnalytical mindsetCommunicationCollaborationPrioritization
Tech Stack:Digital marketingMultichannel lead generationBrand campaigns

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website