Senior Digital Marketing Manager

Tyson Foods
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Analytical judgment","Cross-functional leadership","Communication","Coaching"]

Lead consumer-journey and CRM workstreams that translate enterprise digital priorities into connected experiences across acquisition, onboarding, engagement, retention, loyalty, and lifetime value. Own roadmaps for brand websites and owned digital experiences, aligning SEO, conversion, content governance, and performance. Develop integrated digital activation plans and planning cycles, partner with Data & Analytics and IT, and influence senior stakeholders while coaching marketing talent.

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Tyson Foods
Tyson Foods
2 days ago

Senior Digital Marketing Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead consumer-journey and CRM workstreams that translate enterprise digital priorities into connected experiences across acquisition, onboarding, engagement, retention, loyalty, and lifetime value. Own roadmaps for brand websites and owned digital experiences, aligning SEO, conversion, content governance, and performance. Develop integrated digital activation plans and planning cycles, partner with Data & Analytics and IT, and influence senior stakeholders while coaching marketing talent.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and activate consumer journey strategies for priority brands, audiences, and occasions, translating the CRM roadmap into lifecycle programs.
  • •Guide segmentation, personalization, contact strategy, and test-and-learn plans; partner with Data & Analytics and IT on first-party data use, measurement, governance, and platform enablement.
  • •Lead roadmaps for assigned brand websites and owned digital experiences, aligning consumer needs, brand priorities, SEO and conversion goals; improve content governance and performance.
  • •Create integrated digital activation plans across CRM, websites, email, social, and online advertising, including connected quarterly/annual planning and measurement.
  • •Lead high-visibility cross-functional initiatives end-to-end, influence senior leaders, and coach Manager and Associate Manager talent to strengthen digital marketing capability.

Pay and Benefits

Perks:Paid Leave401kHealth InsuranceLife InsuranceDentalVisionRelocation

Key Requirements

  • •8+ years of progressive experience in digital marketing, CRM, consumer experience, or a related discipline.
  • •Proven experience activating consumer journey and CRM strategies, including segmentation and personalization.
  • •Experience leading owned digital experiences, website/content strategy, and performance optimization.
  • •Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
  • •Ability to lead complex cross-functional initiatives and influence senior stakeholders with strong communication and coaching skills.
Experience:Consumer packaged goodsRetailHigh-volume consumer
Education:Bachelor's in Marketing, Business Administration, or a related field
Skills:Strategic thinkingAnalytical judgmentCross-functional leadershipCommunicationCoaching
Tech Stack:CRMSEOEmailSocial mediaOnline advertisingAdobe Experience ManagerAdobe Journey OptimizerWorkfrontFirst-party dataAI-enabled marketing

Company Brief

Tyson Foods
Tyson Foods is a global food company that produces and markets chicken, beef, and pork products, along with prepared foods and packaged protein brands for retail and foodservice customers.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Springdale, United States
Founded: 1935
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