13 hours ago

Lifecycle Marketing Manger

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own two lifecycle motions for developers and enterprise accounts: activation from signup to first successful API call, and long-cycle enterprise nurture through persona-based education and buying-committee engagement. Build segmentation and email/webinar programs, govern send flows, run experiments, and report performance. Use AI-powered workflows (LLMs and automation) to personalize, improve journey QA, and accelerate drafting and analytics while maintaining high program quality.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the developer journey from signup to first successful API call, early repeat usage, and activation/PQL thresholds.
•Build product-triggered messaging, onboarding sequences, and interventions to recover stalled new users.
•Develop enterprise nurture journeys, including persona-based education and buying-committee engagement, to reactivate dormant accounts and move to qualified pipeline.
•Own lifecycle segmentation and orchestration: decide who receives what, when, and why, using product behavior and buying stage; govern sends to prevent conflicting messaging.
•Run lifecycle testing and reporting, and design AI-powered workflows for drafting, personalization, journey QA, segmentation, and performance summaries.

Pay and Benefits

Salary: USD 170,000 - 240,000 annually

Perks:Health InsuranceDentalVisionParental LeaveCommuter BenefitsWellness Stipend

Key Requirements

•5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company with hands-on program ownership and measurement.
•Experience building both self-serve product-led activation and enterprise nurture motions, with clarity on why they differ.
•Deep craft in email, including ability to explain audience, subject line, length, cadence, and call to action.
•Experience triggering and personalizing lifecycle programs using product behavior and account signals.
•Credibility with a developer audience and a track record of improving activation, engagement, pipeline progression, or reactivation through owned programs.

Experience:B2B technologyDeveloper toolsProduct-led growth

Skills:Email craftSegmentationExperimentation disciplineAnalytics fluencyAI builder mindset

Tech Stack:LLMsChatGPTProduct analytics

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Exa

Builds an embeddings-based neural search engine and web search API for AI applications, offering crawling, retrieval, and deep research tools to serve developers and AI agents with up-to-date web knowledge.

Industry: API Platforms

Company Size: Small (11 to 50 employees)

Growth: Scaleup

Valuation: USD 500M to 1B

Funding: Series B

Headquarters: San Francisco, United States

Founded: 2021

Website LinkedIn

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Exa