Growth Marketing Manger

Exa
San Francisco
Workplace: OnsiteFull timeUSD 170,000 - 240,000 annuallyFunction: Marketing & GrowthSkills: ["Email craft","Segmentation","Experimentation discipline","Analytics fluency","AI builder mindset"]

Own two lifecycle motions for developers and enterprise accounts: activation from signup to first successful API call, and long-cycle enterprise nurture through persona-based education and buying-committee engagement. Build segmentation and email/webinar programs, govern send flows, run experiments, and report performance. Use AI-powered workflows (LLMs and automation) to personalize, improve journey QA, and accelerate drafting and analytics while maintaining high program quality.

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FursaFursa
Exa
Exa
1 month ago

Growth Marketing Manger

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own two lifecycle motions for developers and enterprise accounts: activation from signup to first successful API call, and long-cycle enterprise nurture through persona-based education and buying-committee engagement. Build segmentation and email/webinar programs, govern send flows, run experiments, and report performance. Use AI-powered workflows (LLMs and automation) to personalize, improve journey QA, and accelerate drafting and analytics while maintaining high program quality.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the developer journey from signup to first successful API call, early repeat usage, and activation/PQL thresholds.
  • •Build product-triggered messaging, onboarding sequences, and interventions to recover stalled new users.
  • •Develop enterprise nurture journeys, including persona-based education and buying-committee engagement, to reactivate dormant accounts and move to qualified pipeline.
  • •Own lifecycle segmentation and orchestration: decide who receives what, when, and why, using product behavior and buying stage; govern sends to prevent conflicting messaging.
  • •Run lifecycle testing and reporting, and design AI-powered workflows for drafting, personalization, journey QA, segmentation, and performance summaries.

Pay and Benefits

Salary: USD 170,000 - 240,000 annually
Perks:Health InsuranceDentalVisionParental LeaveCommuter BenefitsWellness Stipend

Key Requirements

  • •5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company with hands-on program ownership and measurement.
  • •Experience building both self-serve product-led activation and enterprise nurture motions, with clarity on why they differ.
  • •Deep craft in email, including ability to explain audience, subject line, length, cadence, and call to action.
  • •Experience triggering and personalizing lifecycle programs using product behavior and account signals.
  • •Credibility with a developer audience and a track record of improving activation, engagement, pipeline progression, or reactivation through owned programs.
Experience:B2B technologyDeveloper toolsProduct-led growth
Skills:Email craftSegmentationExperimentation disciplineAnalytics fluencyAI builder mindset
Tech Stack:LLMsChatGPTProduct analytics

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Exa
Builds an embeddings-based neural search engine and web search API for AI applications, offering crawling, retrieval, and deep research tools to serve developers and AI agents with up-to-date web knowledge.
Industry: API Platforms
Company Size: Small (11 to 50 employees)
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Series B
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn