Senior Marketing Specialist (Istanbul, 34, TR, 34965)

Kerry Group
Istanbul
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Project management","Organizational skills","Communication","Presentation","Stakeholder management","Analytical thinking","Independence","Problem-solving","Judgment","Ability to work in ambiguity"]

Own and execute annual marketing plans for Krater to drive brand awareness, customer engagement, and commercial performance across Turkey’s foodservice channel. Lead integrated campaigns across digital, trade, and customer touchpoints, track performance and ROI, and manage end-to-end planning and execution for new product launches. Serve as the day-to-day brand steward, creating positioning and customer communications with cross-functional partners while operating independently and driving results.

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Kerry Group
Kerry Group
2 days ago

Senior Marketing Specialist (Istanbul, 34, TR, 34965)

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Last checked: 13 hours agoStatus: Live

Job Summary

Own and execute annual marketing plans for Krater to drive brand awareness, customer engagement, and commercial performance across Turkey’s foodservice channel. Lead integrated campaigns across digital, trade, and customer touchpoints, track performance and ROI, and manage end-to-end planning and execution for new product launches. Serve as the day-to-day brand steward, creating positioning and customer communications with cross-functional partners while operating independently and driving results.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement annual marketing plans for Krater aligned to business objectives and growth priorities.
  • •Drive channel-specific marketing initiatives to build brand visibility and deepen customer engagement.
  • •Lead integrated marketing campaigns across digital, trade, and customer-facing touchpoints, including performance tracking and ROI optimization.
  • •Plan and execute new product launches end-to-end, ensuring market introduction and commercial readiness.
  • •Act as day-to-day brand steward for Krater in Turkey, managing consistent messaging and customer-facing initiatives across touchpoints.

Key Requirements

  • •Up to 5 years of experience in FMCG, Food & Beverage, Foodservice Marketing, Brand Management, Product Management, or a related commercial marketing role.
  • •Experience owning end-to-end product launches, trade marketing activities, and customer activation programs.
  • •Experience in a B2B, foodservice, or distributor-led environment is preferred.
  • •Strong marketing fundamentals with a record of independently driving brand and commercial activation.
  • •Excellent stakeholder management, communication, and project management skills with strong analytical ability to translate insights into recommendations.
Experience:FMCGFood & BeverageFoodserviceBrand ManagementB2BDistributor-led
Skills:Project managementOrganizational skillsCommunicationPresentationStakeholder managementAnalytical thinkingIndependenceProblem-solvingJudgmentAbility to work in ambiguity

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn