Marshall Group

4 weeks ago

Performance Marketing Specialist, CHINA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead data-driven, full-funnel performance marketing campaigns in China across key digital channels (WeChat, RED, Weibo, Tmall/JD) for Marshall China. Manage budgets, bidding, and agency partnerships; optimize creatives and content with cross-functional teams; support product launches and major shopping festivals, driving ROI and growth.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute full-funnel performance marketing campaigns across key China digital channels, including WeChat, RED, Weibo, Tmall/JD paid media and other mainstream platforms.
•Manage media budgets, audience segmentation, bidding strategies, A/B testing and campaign optimization to achieve KPIs including CTR, CVR, CPA, ROAS and sales contribution.
•Lead media agency management, ensuring execution excellence, reporting accuracy and continuous optimization, including establish tracking and analytics framework; monitor daily performance and deliver data-driven insights, weekly/monthly optimization reports.
•Work closely with creative, social media, eCommerce and sales teams to develop high-performing ad creatives, content assets and conversion-focused campaigns.
•Support key business moments including product launches, seasonal campaigns, brand collaborations and major shopping festivals (618, Double 11, etc.).

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Business or related field.
•2–5 years of performance marketing experience in China with solid track record in 3C / consumer electronics, fashion, lifestyle or premium or DTC brands.
•Hands-on experience in Douyin, RED, Tmall/JD and other major Chinese paid media platforms.
•Strong analytical mindset with ability to interpret data and independently optimize campaigns for ROI.
•Experience working with international premium / fashion lifestyle brands.

Experience:2-5 yearsChina marketing

Education:Bachelor's

Skills:CommunicationAnalytical thinkingTime managementProject managementMultitasking

Languages:EnglishMandarin Chinese

Tech Stack:DouyinREDWeChatTmallJDData analysisA/B testingROI optimization

Company Brief

Marshall Group

Marshall Group is an audio, technology and design company known for Marshall amplifiers, speakers, headphones and music services, operating globally with product, artist and consumer divisions and significant presence in Europe, North America and Asia.

Industry: Consumer Electronics

Company Size: Large (251 to 1,000 employees)

Revenue: USD 250M to 500M

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Private Equity Backed

Headquarters: Stockholm, Sweden

Founded: 1962

Glassdoor: 3.1

Website LinkedIn Glassdoor

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Marshall Group

4 weeks ago

Performance Marketing Specialist, CHINA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute full-funnel performance marketing campaigns across key China digital channels, including WeChat, RED, Weibo, Tmall/JD paid media and other mainstream platforms.
•Manage media budgets, audience segmentation, bidding strategies, A/B testing and campaign optimization to achieve KPIs including CTR, CVR, CPA, ROAS and sales contribution.
•Lead media agency management, ensuring execution excellence, reporting accuracy and continuous optimization, including establish tracking and analytics framework; monitor daily performance and deliver data-driven insights, weekly/monthly optimization reports.
•Work closely with creative, social media, eCommerce and sales teams to develop high-performing ad creatives, content assets and conversion-focused campaigns.
•Support key business moments including product launches, seasonal campaigns, brand collaborations and major shopping festivals (618, Double 11, etc.).

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Business or related field.
•2–5 years of performance marketing experience in China with solid track record in 3C / consumer electronics, fashion, lifestyle or premium or DTC brands.
•Hands-on experience in Douyin, RED, Tmall/JD and other major Chinese paid media platforms.
•Strong analytical mindset with ability to interpret data and independently optimize campaigns for ROI.
•Experience working with international premium / fashion lifestyle brands.

Experience:2-5 yearsChina marketing

Education:Bachelor's

Skills:CommunicationAnalytical thinkingTime managementProject managementMultitasking

Languages:EnglishMandarin Chinese

Tech Stack:DouyinREDWeChatTmallJDData analysisA/B testingROI optimization

Company Brief

Marshall Group

Industry: Consumer Electronics

Company Size: Large (251 to 1,000 employees)

Revenue: USD 250M to 500M

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Private Equity Backed

Headquarters: Stockholm, Sweden

Founded: 1962

Glassdoor: 3.1

Website LinkedIn Glassdoor