Performance Marketing Specialist, CHINA

Marshall Group
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-5 yearsEducation: bachelorsSkills: ["Communication","Analytical thinking","Time management","Project management","Multitasking"]

Lead data-driven, full-funnel performance marketing campaigns in China across key digital channels (WeChat, RED, Weibo, Tmall/JD) for Marshall China. Manage budgets, bidding, and agency partnerships; optimize creatives and content with cross-functional teams; support product launches and major shopping festivals, driving ROI and growth.

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Marshall Group
Marshall Group
2 months ago

Performance Marketing Specialist, CHINA

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Job Summary

Lead data-driven, full-funnel performance marketing campaigns in China across key digital channels (WeChat, RED, Weibo, Tmall/JD) for Marshall China. Manage budgets, bidding, and agency partnerships; optimize creatives and content with cross-functional teams; support product launches and major shopping festivals, driving ROI and growth.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute full-funnel performance marketing campaigns across key China digital channels, including WeChat, RED, Weibo, Tmall/JD paid media and other mainstream platforms.
  • •Manage media budgets, audience segmentation, bidding strategies, A/B testing and campaign optimization to achieve KPIs including CTR, CVR, CPA, ROAS and sales contribution.
  • •Lead media agency management, ensuring execution excellence, reporting accuracy and continuous optimization, including establish tracking and analytics framework; monitor daily performance and deliver data-driven insights, weekly/monthly optimization reports.
  • •Work closely with creative, social media, eCommerce and sales teams to develop high-performing ad creatives, content assets and conversion-focused campaigns.
  • •Support key business moments including product launches, seasonal campaigns, brand collaborations and major shopping festivals (618, Double 11, etc.).

Key Requirements

  • •Bachelor’s degree in Marketing, Advertising, Business or related field.
  • •2–5 years of performance marketing experience in China with solid track record in 3C / consumer electronics, fashion, lifestyle or premium or DTC brands.
  • •Hands-on experience in Douyin, RED, Tmall/JD and other major Chinese paid media platforms.
  • •Strong analytical mindset with ability to interpret data and independently optimize campaigns for ROI.
  • •Experience working with international premium / fashion lifestyle brands.
Experience:2-5 yearsChina marketing
Education:Bachelor's
Skills:CommunicationAnalytical thinkingTime managementProject managementMultitasking
Languages:EnglishMandarin Chinese
Tech Stack:DouyinREDWeChatTmallJDData analysisA/B testingROI optimization

Company Brief

Marshall Group
Marshall Group is an audio, technology and design company known for Marshall amplifiers, speakers, headphones and music services, operating globally with product, artist and consumer divisions and significant presence in Europe, North America and Asia.
Industry: Consumer Electronics
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: Stockholm, Sweden
Founded: 1962
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