Sr Analyst, Marketing Analytics & Insights

Sony Pictures
United States
Workplace: OnsiteFull timeUSD 100,481 - 130,625 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Attention to detail","Collaboration","Presentation","Problem-solving"]

Senior Analyst in the Theatrical Marketing Analytics team driving data-driven insights for global marketing campaigns. Responsible for campaign performance reporting, audience analysis, data visualization, and AI-enabled tool development; collaborates with Marketing, Research, Media, Digital and Data Science to inform studio decisions and optimize marketing strategies.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Pictures
Sony Pictures
2 months ago

Sr Analyst, Marketing Analytics & Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 34 days agoStatus: Live

Job Summary

Senior Analyst in the Theatrical Marketing Analytics team driving data-driven insights for global marketing campaigns. Responsible for campaign performance reporting, audience analysis, data visualization, and AI-enabled tool development; collaborates with Marketing, Research, Media, Digital and Data Science to inform studio decisions and optimize marketing strategies.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Conduct analyses that support theatrical marketing strategy, including audience identification/evaluation, social listening, campaign performance measurement, creative messaging refinement, and competitive analysis.
  • •Synthesize data from multiple sources into clear, actionable insights and business recommendations.
  • •Partner with Marketing, Research, Media, Digital and Data Science teams to support campaign strategy and answer key business questions.
  • •Gather, clean, validate, and maintain marketing datasets from internal and external sources with quality control of data feeds.
  • •Develop and maintain dashboards, reports, and visualization tools that provide timely marketing insights and identify opportunities to improve analytics workflows through automation and AI-enabled tools.

Pay and Benefits

Salary: USD 100,481 - 130,625 annually

Key Requirements

  • •Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Computer Science, or a related field.
  • •Experience in marketing analytics, business intelligence, digital analytics, or a related analytical role.
  • •Ability to apply analytical thinking within a creative business context, including interpreting data through the lens of film genres, audience segments, campaign assets, cultural conversation, and competitive positioning.
  • •Familiarity with AI-enabled tools, including large language models, and an interest in using them responsibly to improve speed, efficiency, and quality of analysis
  • •Experience with SQL, Excel, and data visualization tools such as Tableau or Power BI is required.
Experience:MarketingAnalyticsEntertainmentFilm
Education:Bachelor's
Skills:CommunicationAttention to detailCollaborationPresentationProblem-solving
Tech Stack:SQLExcelTableauPower BIPythonAILLMs

Company Brief

Sony Pictures
Sony Pictures is a major film and television studio producing, financing, acquiring, and distributing motion pictures, television programming, and digital content globally across multiple labels and platforms.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Culver City, United States
Founded: 1987
WebsiteLinkedIn