Sony Interactive Entertainment

3 days ago

PR & Influence Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead media relations, influencer relations, and content creator activity for PlayStation in France, aligning local priorities with global PR and campaign goals. Drive locally relevant storytelling and maintain strong relationships with journalists and creators to generate high-impact earned media. Manage integrated PR and influencer plans for releases, hardware, services, and major brand moments, coordinate agencies, and deliver measurement and post-launch reporting using KPIs.

Location: Paris

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Manager level

Key Responsibilities

•Align local priorities with global campaigns, business objectives, and key brand moments; develop and execute PR and influencer plans for PlayStation releases and initiatives.
•Build local media angles and proactive storytelling to generate high-impact earned media coverage across gaming, entertainment, tech, lifestyle, business, and mainstream media.
•Serve as local media relations and influencer advisor—recommend media/creators and interview/previews/activation formats; manage inquiries and interview requests.
•Coordinate influencer/content creator strategy and run creator activations across gaming and mainstream culture, ensuring alignment to KPIs and business priorities.
•Coordinate external PR and influencer agencies, define metrics and KPIs, and deliver post-launch performance and sentiment reporting; monitor risks and opportunities and recommend actions.

Travel: Low travel

Key Requirements

•8+ years of experience in communications, public relations, influencer relations, entertainment, gaming, tech, digital platforms, or culture.
•Proven expertise in media and influencer relations with a strong network of specialist and/or mainstream contacts in France.
•Experience developing and executing integrated PR campaigns combining media relations, influencer relations, creators, partnerships, and local marketing.
•Significant experience developing and executing earned and paid influencer strategies.
•Ability to manage multiple projects and coordinate PR/influencer agencies including deliverables, priorities, and campaign budgets.

Experience:8+ yearsGamingEntertainmentTechInfluencer relationsPublic relations

Skills:CollaborationResults-drivenStrategic thinkingCommunication counselData-driven KPI management

Languages:English

Tech Stack:Microsoft OfficeGoogle WorkspaceSlackGenerative AI

Company Brief

Sony Interactive Entertainment

Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Mateo, United States

Founded: 1993

Website LinkedIn

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Sony Interactive Entertainment

3 days ago

PR & Influence Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Paris

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Seniority: Manager level

Key Responsibilities

•Align local priorities with global campaigns, business objectives, and key brand moments; develop and execute PR and influencer plans for PlayStation releases and initiatives.
•Build local media angles and proactive storytelling to generate high-impact earned media coverage across gaming, entertainment, tech, lifestyle, business, and mainstream media.
•Serve as local media relations and influencer advisor—recommend media/creators and interview/previews/activation formats; manage inquiries and interview requests.
•Coordinate influencer/content creator strategy and run creator activations across gaming and mainstream culture, ensuring alignment to KPIs and business priorities.
•Coordinate external PR and influencer agencies, define metrics and KPIs, and deliver post-launch performance and sentiment reporting; monitor risks and opportunities and recommend actions.

Travel: Low travel

Key Requirements

•8+ years of experience in communications, public relations, influencer relations, entertainment, gaming, tech, digital platforms, or culture.
•Proven expertise in media and influencer relations with a strong network of specialist and/or mainstream contacts in France.
•Experience developing and executing integrated PR campaigns combining media relations, influencer relations, creators, partnerships, and local marketing.
•Significant experience developing and executing earned and paid influencer strategies.
•Ability to manage multiple projects and coordinate PR/influencer agencies including deliverables, priorities, and campaign budgets.

Experience:8+ yearsGamingEntertainmentTechInfluencer relationsPublic relations

Skills:CollaborationResults-drivenStrategic thinkingCommunication counselData-driven KPI management

Languages:English

Tech Stack:Microsoft OfficeGoogle WorkspaceSlackGenerative AI

Company Brief

Sony Interactive Entertainment

Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Mateo, United States

Founded: 1993

Website LinkedIn