Senior Demand Generation Manager, Network Observability

BlueCat Networks
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Project management","Organizational skills","Communication","Detail orientation","Experimentation mindset"]

Own and optimize data-driven demand generation campaigns for Network Observability across global markets. Build integrated multi-channel programs, including webinar strategy and execution, email nurtures, and event/conference promotion. Partner with SDRs and internal stakeholders to align messaging and timing, track marketing attribution to pipeline generation, and deliver ongoing insights and pacing toward sales goals. Manage marketing automation/CRM execution, experimentation, and documentation for scalable operations.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
BlueCat Networks
BlueCat Networks
19 hours ago

Senior Demand Generation Manager, Network Observability

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own and optimize data-driven demand generation campaigns for Network Observability across global markets. Build integrated multi-channel programs, including webinar strategy and execution, email nurtures, and event/conference promotion. Partner with SDRs and internal stakeholders to align messaging and timing, track marketing attribution to pipeline generation, and deliver ongoing insights and pacing toward sales goals. Manage marketing automation/CRM execution, experimentation, and documentation for scalable operations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Strategize, execute, and optimize data-driven demand generation campaigns to meet global sales goals for Network Observability.
  • •Develop and deploy integrated multi-channel marketing campaigns, aligning internal stakeholders and meeting key deadlines.
  • •Plan and execute the demand gen webinar program, including speaker communications, promotion strategy, and live hosting logistics.
  • •Manage multi-channel go-to-market strategy across direct sales, channel partners, and strategic partners, including events and field promotions.
  • •Execute email nurtures/invitations, apply experimentation, track attribution to pipeline, and provide ongoing reporting and insights; clone and QC programs in marketing automation/CRM.

Pay and Benefits

Perks:Health InsuranceDentalVision401kHsaFsaParental LeaveLearning Budget

Key Requirements

  • •Develop cohesive multi-channel integrated B2B marketing campaigns with a proven track record.
  • •Lead multiple projects with strong project management, organization, and communication skills.
  • •Work in a metrics-driven environment to measure marketing impact on pipeline generation.
  • •Hands-on marketing automation experience (Marketo, Pardot, or HubSpot) and ability to manage email nurtures.
  • •Plan and execute webinar programs and related promotion (Zoom Webinar; Goldcast.io preferred).
Experience:B2BSoftware marketingDemand generationMarketing automationWebinars
Skills:Project managementOrganizational skillsCommunicationDetail orientationExperimentation mindset
Tech Stack:MarketoPardotHubspotPathfactoryConsensusStorylaneZoom WebinarGoldcast.ioMS ExcelGoogle SheetsConfluenceSharepointPowerpointMondayCRMMarketing automation

Company Brief

BlueCat Networks
Provides enterprise DNS, DHCP and IP address management (DDI) solutions that enable centralized network control, automation, and security for large organizations and service providers across cloud, hybrid, and on-premises environments.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Toronto, Canada
Founded: 2001
WebsiteLinkedIn