Sr Product Manager - LTV and Retention

Kraken
United Kingdom, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria
Workplace: RemoteFull timeFunction: Product ManagementExperience: 5+ yearsSkills: ["Communication","Stakeholder management","User empathy","Business sense"]

Own the product strategy and roadmap for engagement and loyalty across Kraken’s Consumer experience on mobile and web. Define and drive metrics like retention rate, session frequency, and LTV, while building growth loops and in-product mechanics such as gamification, rewards, and social features. Lead experimentation at scale with engineering, design, and analytics, and partner with lifecycle/marketing teams on targeted, personalized engagement campaigns.

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Kraken
Kraken
2 days ago

Sr Product Manager - LTV and Retention

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the product strategy and roadmap for engagement and loyalty across Kraken’s Consumer experience on mobile and web. Define and drive metrics like retention rate, session frequency, and LTV, while building growth loops and in-product mechanics such as gamification, rewards, and social features. Lead experimentation at scale with engineering, design, and analytics, and partner with lifecycle/marketing teams on targeted, personalized engagement campaigns.
Location: United Kingdom, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria
Workplace: Remote
Employment Type: Full time
Job Function: Product Management

Key Responsibilities

  • •Define product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligned with growth goals and business unit objectives.
  • •Own key product metrics including retention rate, session frequency, and LTV.
  • •Drive product development end-to-end from discovery and validation to launch and iteration, focused on utility and repeat usage.
  • •Develop and implement growth loops and in-product mechanics (e.g., gamification, rewards, social features, habit-forming design).
  • •Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale and use results for fast, data-informed decisions.

Key Requirements

  • •5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
  • •Strong analytical skills and proven ability to use data to drive decision-making.
  • •Experience in growth product management, including experimentation, funnel optimization, and behavioral psychology.
  • •Track record of launching engagement features such as notifications systems, loyalty/rewards programs, or community-driven features.
  • •Experience working with both mobile and web apps and confidence in technical conversations with engineers.
Experience:5+ yearsCryptoFintech
Skills:CommunicationStakeholder managementUser empathyBusiness sense

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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