Assistant Social and Content Manager

Pernod Ricard
Shanghai
Full timeFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Ownership","Communication","Feedback openness"]

Develop Absolut’s annual digital marketing masterplan in partnership with the Senior Brand Manager, aligning investments across search, social, and geo-expansion targets. Own end-to-end execution across organic and paid digital channels, including Xiaohongshu, Douyin, WeChat Official Account, and Bilibili. Lead content calendar production, influencer workflows, and performance optimization, and collaborate with the data team to deliver dashboards and competitive insights to grow share of voice, engagement, and traffic.

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Pernod Ricard
Pernod Ricard
1 day ago

Assistant Social and Content Manager

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Last checked: 16 hours agoStatus: Live

Job Summary

Develop Absolut’s annual digital marketing masterplan in partnership with the Senior Brand Manager, aligning investments across search, social, and geo-expansion targets. Own end-to-end execution across organic and paid digital channels, including Xiaohongshu, Douyin, WeChat Official Account, and Bilibili. Lead content calendar production, influencer workflows, and performance optimization, and collaborate with the data team to deliver dashboards and competitive insights to grow share of voice, engagement, and traffic.
Location: Shanghai
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Partner with the Senior Brand Manager to develop Absolut’s annual digital marketing masterplan aligned to brand PRIME objectives and geo-expansion targets.
  • •Own end-to-end execution across organic and paid digital channels including Xiaohongshu, Douyin, WeChat Official Account, Bilibili, KOL/KOC ecosystem, and e-commerce storefronts (Tmall, JD, Douyin E-commerce).
  • •Manage full content calendar production by coordinating agencies, reviewing copy/video assets, supervising content delivery, and supporting community operations and daily engagement.
  • •Lead influencer marketing workflow: shortlist tiered-city KOLs, brief creative shooting, track posting schedules, monitor performance, settle contracts, and run post-campaign ROI reviews.
  • •Support paid media operations (Douyin Ads and Xiaohongshu Commercial) including budget allocation, A/B testing, real-time optimization, and conversion rate improvement; build digital performance dashboards and deliver competitive analyses with countermeasures.

Key Requirements

  • •Bachelor’s degree or above with 5+ years of marketing work experience.
  • •Strong digital/social/EC/search knowledge, with a consumer-centric mindset focused on youth culture.
  • •Savvy in end-to-end digital channel execution and content/influencer performance management.
  • •Strong strategic thinking with ownership.
  • •Fluent in both English and Mandarin (written and spoken).
Experience:5+ yearsDigital marketingSocial mediaE-commerce
Education:Bachelor's
Skills:Strategic thinkingOwnershipCommunicationFeedback openness
Languages:EnglishMandarin
Tech Stack:XiaohongshuDouyinWeChat Official AccountBilibiliKOLKOCTmallJDDouyin E-commerceDouyin AdsXiaohongshu CommercialA/B testingContent calendarInfluencer contractsPerformance dashboards

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn