Regional Marketing Manager, APAC & ME

Samsonite
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Stakeholder engagement","Project management","Teamwork"]

Lead regional marketing efforts across APAC & ME, guiding brand management, event strategy, PR, social, and CRM initiatives. Partner with local markets and global HQ to localize campaigns, manage budgets, and ensure consistent brand execution while driving growth and superior customer experiences in a luxury, travel-oriented brand environment.

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Samsonite
Samsonite
9 months ago

Regional Marketing Manager, APAC & ME

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead regional marketing efforts across APAC & ME, guiding brand management, event strategy, PR, social, and CRM initiatives. Partner with local markets and global HQ to localize campaigns, manage budgets, and ensure consistent brand execution while driving growth and superior customer experiences in a luxury, travel-oriented brand environment.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Guide and support local markets in the development and execution of annual marketing plans and budget plans, ensuring alignment with regional brand strategy and business objectives.
  • •Act as the regional liaison between local markets and global headquarters, facilitating seamless communication, strategic alignment, and execution of brand initiatives.
  • •Lead the localization of global integrated marketing campaigns, ensuring relevance to regional audiences while maintaining brand integrity and consistency.
  • •Provide strategic marketing direction and brand guidance to local teams, ensuring all activations reflect the brand DNA and adhere to regional standards.
  • •Review and approve local market marketing proposals, creative assets, and layouts to ensure quality, consistency, and strategic fit.

Key Requirements

  • •Bachelor's degree in marketing, business, or a related field
  • •At least 6 years’ relevant experience in PR, marketing communications or related functions; luxury background is an advantage
  • •Brand strategy and communication — proven ability to develop brand strategies, guidelines, and content that translate vision into activation and experiences
  • •Strong project leadership with a track record of driving high-performing teams and external partners
  • •Entrepreneurial mindset with ability to navigate ambiguity, adapt to change, and drive initiatives with urgency and ownership
Experience:6+ yearsLuxuryRetail
Education:Bachelor's
Skills:LeadershipCommunicationStakeholder engagementProject managementTeamwork
Languages:English

Company Brief

Samsonite
Global luggage and travel goods manufacturer offering suitcases, bags, travel accessories and related products under multiple brands. Operates worldwide through retail, wholesale and e-commerce channels, serving leisure and business travelers.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Luxembourg, Luxembourg
Founded: 1910
WebsiteLinkedIn