Product Marketing Lead, Billing

Paddle
Toronto
Workplace: RemoteFull timeCAD 143,000 - 183,000 annuallyFunction: Marketing & GrowthSkills: ["Customer discovery","Storytelling","Commercial judgement","Cross-functional collaboration","Data-driven decision making"]

Own product marketing for the Billing product group and translate customer insight into positioning, messaging, segmentation, proof points, and go-to-market plans. Drive high-impact launches and commercial initiatives end-to-end—from strategy and readiness through channel activation, adoption, and learning. Partner closely with Product, Engineering, Finance, Sales, Solutions, and Customer Success to influence priorities and equip teams with talk tracks and enablement using data and competitive intelligence, including AI-assisted research and analysis.

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FursaFursa
Paddle
Paddle
4 days ago

Product Marketing Lead, Billing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 minutes agoStatus: Live

Job Summary

Own product marketing for the Billing product group and translate customer insight into positioning, messaging, segmentation, proof points, and go-to-market plans. Drive high-impact launches and commercial initiatives end-to-end—from strategy and readiness through channel activation, adoption, and learning. Partner closely with Product, Engineering, Finance, Sales, Solutions, and Customer Success to influence priorities and equip teams with talk tracks and enablement using data and competitive intelligence, including AI-assisted research and analysis.
Location: Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
  • •Define product-group positioning, messaging, segmentation, proof points, and the product story.
  • •Lead end-to-end launches and commercial initiatives from early strategy through readiness, channel activation, adoption, advocacy, and learning.
  • •Develop go-to-market plans across key channels with clear audiences, owners, trade-offs, and measures.
  • •Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early to influence priorities, packaging, enablement, and customer outcomes.

Pay and Benefits

Salary: CAD 143,000 - 183,000 annually
Perks:Learning BudgetPaid Leave

Key Requirements

  • •Track record bringing complex B2B fintech/payments/billing/infrastructure/platform products to market.
  • •Experience leading high-impact launches, migrations, packaging changes, or commercial initiatives with measurable results.
  • •Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.
  • •Ability to connect product details to outcomes like growth, retention, efficiency, flexibility, and confidence.
  • •Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.
Experience:B2BFintechPaymentsBillingInfrastructurePlatform
Skills:Customer discoveryStorytellingCommercial judgementCross-functional collaborationData-driven decision making
Tech Stack:AI

Company Brief

Paddle
Paddle is a merchant-of-record platform that handles payments, billing, taxes, fraud and compliance for SaaS and digital product companies, enabling sellers to manage global commerce and subscriptions through a single payments infrastructure.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: London, United Kingdom
Founded: 2012
Glassdoor
Glassdoor: 3.3
WebsiteLinkedInGlassdoor