Yum! Brands

2 weeks ago

Manager, Digital Strategy & Innovation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Lead enterprise digital strategy and innovation, transforming digital from campaign support into a growth engine. Own the vision for how brand platforms come to life across CRM, Merchandising (App/Web/Kiosk), Loyalty, Delivery, and emerging ecosystems—moving from strategy to execution and system-building end-to-end. Partner with integrated agency teams and franchise stakeholders, influence senior leaders, scale new digital revenue streams, and apply generative AI to optimize workflows and productivity.

Location: Irvine

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Author the annual digital marketing strategy and playbook, defining digital’s role across the Marketing Calendar.
•Set connections strategy to bring brand platforms to life across CRM, OCX, Loyalty, Delivery, and Digital Innovation.
•Own and independently lead development and scaling of enterprise digital programs from strategy through execution and optimization.
•Identify, build, and scale new digital revenue streams, including subscriptions, monetized content, and emerging platform opportunities.
•Act as digital strategy lead across integrated agency teams and represent digital in key forums to drive enterprise alignment.

Pay and Benefits

Salary: USD 137,900 - 158,100 annually

Perks:401kHealth InsuranceDentalParental LeaveGym MembershipPaid LeaveChildcare

Key Requirements

•Bachelor's Degree required; Master’s Degree a plus.
•Minimum 7 years of marketing experience, with several years in digital marketing or a creative agency environment.
•Minimum 2 years of experience managing a direct report.
•Proven track record owning and leading end-to-end digital strategy development and execution.
•Deep understanding of digital marketing channels, including CRM, Merchandising, Delivery, and Loyalty.

Experience:7+ yearsDigital marketingCreative agencyCRMLoyaltyQSRMulti-channel retail

Education:Bachelor's

Skills:LeadershipProject managementPlanningAutonomyStakeholder influence

Tech Stack:AIGenerative AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Yum! Brands

2 weeks ago

Manager, Digital Strategy & Innovation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: Irvine

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Author the annual digital marketing strategy and playbook, defining digital’s role across the Marketing Calendar.
•Set connections strategy to bring brand platforms to life across CRM, OCX, Loyalty, Delivery, and Digital Innovation.
•Own and independently lead development and scaling of enterprise digital programs from strategy through execution and optimization.
•Identify, build, and scale new digital revenue streams, including subscriptions, monetized content, and emerging platform opportunities.
•Act as digital strategy lead across integrated agency teams and represent digital in key forums to drive enterprise alignment.

Pay and Benefits

Salary: USD 137,900 - 158,100 annually

Perks:401kHealth InsuranceDentalParental LeaveGym MembershipPaid LeaveChildcare

Key Requirements

•Bachelor's Degree required; Master’s Degree a plus.
•Minimum 7 years of marketing experience, with several years in digital marketing or a creative agency environment.
•Minimum 2 years of experience managing a direct report.
•Proven track record owning and leading end-to-end digital strategy development and execution.
•Deep understanding of digital marketing channels, including CRM, Merchandising, Delivery, and Loyalty.

Experience:7+ yearsDigital marketingCreative agencyCRMLoyaltyQSRMulti-channel retail

Education:Bachelor's

Skills:LeadershipProject managementPlanningAutonomyStakeholder influence

Tech Stack:AIGenerative AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor