Sr. DTC Merchandiser

Columbia Sportswear Company
United States
Workplace: HybridFull timeUSD 76,000 - 111,837 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 5-7 yearsSkills: ["Communication","Presentation","Organization","Prioritization","Cross-functional collaboration"]

Senior-level DTC merchandising role focused on ecommerce, product storytelling, and go-to-market execution. Bridges seasonal line strategy with consumer-facing storytelling, marketing, and cross-functional teams to ensure timely product priorities, launches, and optimized in-season performance across web, email, retail, and campaigns.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Columbia Sportswear Company
Columbia Sportswear Company
2 months ago

Sr. DTC Merchandiser

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 days agoStatus: Live

Job Summary

Senior-level DTC merchandising role focused on ecommerce, product storytelling, and go-to-market execution. Bridges seasonal line strategy with consumer-facing storytelling, marketing, and cross-functional teams to ensure timely product priorities, launches, and optimized in-season performance across web, email, retail, and campaigns.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •DTC Seasonal Product & GTM Planning: Support the Seasonal Product & GTM Calendar, translate line strategy into DTC product priorities across web, email, retail, social, and paid media, and monitor launches, delays, and promotions.
  • •Product Storytelling: Translate product features into consumer-facing stories, develop product POVs for seasonal stories, and brief Marketing and Creative on priorities and assets.
  • •Cross-Functional Channel Alignment: Translate priorities into briefs for Marketing, Creative, Ecommerce, Site Merchandising, Retail Planning, and Commercial teams; ensure site experiences reflect product stories and campaigns.
  • •In-Season Product Management: Monitor weekly performance, understand sell-through and inventory, update product roadmap, and adjust priorities with Marketing, Ecommerce, Planning, and Creative.
  • •Reporting, Insights & Seasonal Hindsight: Run weekly/monthly/seasonal reports; analyze performance and translate learnings into future roadmaps and GTM improvements.

Pay and Benefits

Salary: USD 76,000 - 111,837 annually
Perks:401kMedicalDentalVisionLife InsuranceDisabilityWellness StipendEmployee DiscountsTime OffHealth Insurance

Key Requirements

  • •5–7+ years of experience in merchandising, DTC merchandising, GTM merchandising, product marketing, buying, ecommerce merchandising, or related apparel/retail roles.
Experience:5-7 yearsApparelRetailEcommerce
Skills:CommunicationPresentationOrganizationPrioritizationCross-functional collaboration
Tech Stack:Microsoft ExcelPowerPointOutlookTeamsReporting/analytics tools

Company Brief

Columbia Sportswear Company
Designs, manufactures, and markets outdoor apparel, footwear, accessories, and equipment under brands including Columbia, Sorel, and Mountain Hardwear, serving consumers globally with performance-driven products for outdoor activities.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Portland, United States
Founded: 1938
WebsiteLinkedIn