Loyalty and Rewards Director of Lifecycle and Member Engagement

Truist Financial
Atlanta, Charlotte
Full timeFunction: Executive & General ManagementExperience: 10+ yearsEducation: bachelorsSkills: ["Stakeholder management","Communication","Execution","Collaboration","Leadership"]

Own the end-to-end client lifecycle for the Relationship Rewards program, from eligibility and enrollment through tier progression, engagement, and offboarding. Lead lifecycle communications and ensure rules and experiences are applied consistently across products, channels, and servicing teams. Partner with Marketing, Legal, Risk, Compliance, Product, and Digital to deliver compliant, brand-aligned, personalized engagement, using analytics to improve performance. Manage and grow the team, attracting and retaining top talent.

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FursaFursa
Truist Financial
Truist Financial
1 month ago

Loyalty and Rewards Director of Lifecycle and Member Engagement

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the end-to-end client lifecycle for the Relationship Rewards program, from eligibility and enrollment through tier progression, engagement, and offboarding. Lead lifecycle communications and ensure rules and experiences are applied consistently across products, channels, and servicing teams. Partner with Marketing, Legal, Risk, Compliance, Product, and Digital to deliver compliant, brand-aligned, personalized engagement, using analytics to improve performance. Manage and grow the team, attracting and retaining top talent.
Location: Atlanta, Charlotte
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own and manage end-to-end client lifecycle communications for the Loyalty and Rewards program, including eligibility, enrollment, tier progression, ongoing engagement, and offboarding.
  • •Ensure lifecycle rules, processes, and experiences are consistently applied across products, channels, and servicing teams.
  • •Partner with Marketing to develop and execute client-facing communications, lifecycle messaging, and engagement campaigns aligned to program goals.
  • •Partner with Legal, Risk, and Compliance to ensure Rewards communications and engagement strategies comply with regulatory requirements and brand standards.
  • •Lead cross-functional partnerships and team leadership, including optimizing digital experiences and monitoring performance to drive continuous improvements.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVision401k

Key Requirements

  • •Bachelor’s degree in business or related field (or equivalent combination of education and professional experience).
  • •Ten years of experience in marketing, lifecycle management, product integration, or client experience roles within financial services.
  • •Proven experience managing cross-functional initiatives and client lifecycle programs in a matrixed environment.
  • •Strong understanding of digital platforms and client communications, including regulatory considerations for client-facing messaging.
  • •Demonstrated proficiency in basic computer applications such as Microsoft Office.
Experience:10+ yearsFinancial services
Education:Bachelor's in business
Skills:Stakeholder managementCommunicationExecutionCollaborationLeadership
Languages:English
Tech Stack:Microsoft Office

Company Brief

Truist Financial
Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 2019
WebsiteLinkedIn