14 hours ago

Loyalty and Rewards Director of Lifecycle and Member Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own the end-to-end client lifecycle for the Relationship Rewards program, from eligibility and enrollment through tier progression, engagement, and offboarding. Lead lifecycle communications and ensure rules and experiences are applied consistently across products, channels, and servicing teams. Partner with Marketing, Legal, Risk, Compliance, Product, and Digital to deliver compliant, brand-aligned, personalized engagement, using analytics to improve performance. Manage and grow the team, attracting and retaining top talent.

Location: Atlanta

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Own and manage end-to-end client lifecycle communications for the Loyalty and Rewards program, including eligibility, enrollment, tier progression, ongoing engagement, and offboarding.
•Ensure lifecycle rules, processes, and experiences are consistently applied across products, channels, and servicing teams.
•Partner with Marketing to develop and execute client-facing communications, lifecycle messaging, and engagement campaigns aligned to program goals.
•Partner with Legal, Risk, and Compliance to ensure Rewards communications and engagement strategies comply with regulatory requirements and brand standards.
•Lead cross-functional partnerships and team leadership, including optimizing digital experiences and monitoring performance to drive continuous improvements.

Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVision401k

Key Requirements

•Bachelor’s degree in business or related field (or equivalent combination of education and professional experience).
•Ten years of experience in marketing, lifecycle management, product integration, or client experience roles within financial services.
•Proven experience managing cross-functional initiatives and client lifecycle programs in a matrixed environment.
•Strong understanding of digital platforms and client communications, including regulatory considerations for client-facing messaging.
•Demonstrated proficiency in basic computer applications such as Microsoft Office.

Experience:10+ yearsFinancial services

Education:Bachelor's in business

Skills:Stakeholder managementCommunicationExecutionCollaborationLeadership

Languages:English

Tech Stack:Microsoft Office

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn

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Truist Financial

14 hours ago

Loyalty and Rewards Director of Lifecycle and Member Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Atlanta

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Own and manage end-to-end client lifecycle communications for the Loyalty and Rewards program, including eligibility, enrollment, tier progression, ongoing engagement, and offboarding.
•Ensure lifecycle rules, processes, and experiences are consistently applied across products, channels, and servicing teams.
•Partner with Marketing to develop and execute client-facing communications, lifecycle messaging, and engagement campaigns aligned to program goals.
•Partner with Legal, Risk, and Compliance to ensure Rewards communications and engagement strategies comply with regulatory requirements and brand standards.
•Lead cross-functional partnerships and team leadership, including optimizing digital experiences and monitoring performance to drive continuous improvements.

Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVision401k

Key Requirements

•Bachelor’s degree in business or related field (or equivalent combination of education and professional experience).
•Ten years of experience in marketing, lifecycle management, product integration, or client experience roles within financial services.
•Proven experience managing cross-functional initiatives and client lifecycle programs in a matrixed environment.
•Strong understanding of digital platforms and client communications, including regulatory considerations for client-facing messaging.
•Demonstrated proficiency in basic computer applications such as Microsoft Office.

Experience:10+ yearsFinancial services

Education:Bachelor's in business

Skills:Stakeholder managementCommunicationExecutionCollaborationLeadership

Languages:English

Tech Stack:Microsoft Office

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn