Digital Tools Marketing Manager

Emerson
Boulder
Workplace: HybridFull timeUSD 87,100 - 124,400 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Project management","Collaboration","Problem-solving","Customer focus"]

Own the roadmap for customer-facing digital tools that help users evaluate and select solutions for Micro Motion Coriolis flowmeters. Lead digital product strategy, go-to-market and adoption efforts, and optimize selection journeys using customer insights and performance data. Evaluate and integrate AI-enabled capabilities, govern structured product content and licensing processes, and collaborate cross-functionally with product, engineering, web, and design to deliver engaging, accessible digital experiences.

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Emerson
Emerson
3 days ago

Digital Tools Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the roadmap for customer-facing digital tools that help users evaluate and select solutions for Micro Motion Coriolis flowmeters. Lead digital product strategy, go-to-market and adoption efforts, and optimize selection journeys using customer insights and performance data. Evaluate and integrate AI-enabled capabilities, govern structured product content and licensing processes, and collaborate cross-functionally with product, engineering, web, and design to deliver engaging, accessible digital experiences.
Location: Boulder
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the roadmap for customer-facing digital tools, including sizing and selection platforms, configurators, and portals.
  • •Use customer insights and performance data to prioritize enhancements that improve usability, adoption, and business impact.
  • •Develop go-to-market plans, training, and communications to drive adoption of digital tools and define online product positioning.
  • •Optimize digital experiences and selection journeys to increase engagement and reduce complexity.
  • •Evaluate and implement AI-enabled capabilities and govern structured product content, licensing, and platform governance processes for accuracy and compliance.
Travel: Medium travel

Pay and Benefits

Salary: USD 87,100 - 124,400 annually
Perks:Health InsuranceDentalVision401kPaid ParentalPaid LeaveEmployee Assistance

Key Requirements

  • •Bachelor’s Degree.
  • •Minimum 3 years of experience in digital marketing, product marketing, digital product management, or customer-facing digital tool ownership.
  • •Experience defining product positioning, information architecture, or customer-facing digital experiences for a technical product portfolio.
  • •Strong communication and project management skills to influence leaders and translate feedback into actionable plans.
  • •Ability to travel approximately 20%.
Experience:3+ yearsDigital marketingProduct marketingDigital product managementTechnical product portfolio
Education:Bachelor's
Skills:CommunicationProject managementCollaborationProblem-solvingCustomer focus
Tech Stack:WordPressWebflowAdobe Experience ManagerHTML/CSSOpenAIGoogle AIMicrosoft Copilot

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Emerson
Global technology and engineering company providing automation solutions, commercial and residential products, and services across industrial, commercial, and consumer markets to improve operational performance and efficiency.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: St. Louis, United States
Founded: 1890
WebsiteLinkedIn