VP of Marketing, Americas

Huda Beauty
New York
Workplace: OnsiteFull timeUSD 170,000 - 240,000Function: Marketing & GrowthExperience: 12+ yearsSkills: ["Communication","Presentation","Commercial acumen","Teamwork","Influence","Negotiation","Attention to detail","Organization","Multitasking"]

Own the US marketing strategy to grow market share and brand awareness across the country. Lead a multi-functional team covering product & trade marketing, PR/influencer marketing, visual merchandising, and artistry/education. Build plans aligned with global brand strategy, drive media and influencer programs, manage education for brand ambassadors and retail partners, and use retail and competitive insights to forecast, optimize ROI, and ensure budgeted, measurable impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Huda Beauty
Huda Beauty
2 months ago

VP of Marketing, Americas

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own the US marketing strategy to grow market share and brand awareness across the country. Lead a multi-functional team covering product & trade marketing, PR/influencer marketing, visual merchandising, and artistry/education. Build plans aligned with global brand strategy, drive media and influencer programs, manage education for brand ambassadors and retail partners, and use retail and competitive insights to forecast, optimize ROI, and ensure budgeted, measurable impact.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop the US marketing strategy based on global strategy and create concrete action plans across marketing functions for distribution, product launches, pricing, and more.
  • •Lead and manage marketing functions (product & trade marketing, PR/influencer marketing, visual merchandising, artistry/education) with guidance and follow-up.
  • •Drive US PR and influencer marketing to maximize visibility, track ROI, and adjust strategy to rapid market changes.
  • •Frame and guide the education team to deliver product education to brand ambassadors and retail partner education teams.
  • •Execute media plans for key launches and bestsellers, manage visual merchandising initiatives, forecast newness, and analyze ROI to grow the business.

Pay and Benefits

Salary: USD 170,000 - 240,000
Perks:Health InsuranceDentalVisionEmployee DiscountsProduct Gifting

Key Requirements

  • •12+ years of beauty marketing experience with US market and make-up experience required; other international markets are a plus.
  • •Proven success building brands and driving market share growth.
  • •Proven success growing brand awareness and love via organic beauty influencer marketing and impactful media plans.
  • •Excellent communication and presentation skills with strong commercial acumen, alongside an entrepreneurial, kind, charismatic, team-oriented approach.
  • •Ability to operate in a high-speed environment with strong multitasking, influence/negotiation ability, and a high degree of attention to detail and organization.
Experience:12+ yearsBeauty marketingCosmeticsUS marketMake-upInfluencer marketingRetail marketing
Skills:CommunicationPresentationCommercial acumenTeamworkInfluenceNegotiationAttention to detailOrganizationMultitasking

Company Brief

Huda Beauty
Global cosmetics brand founded by Huda Kattan in 2013, known for makeup products (lashes, foundations, palettes, lip products) and a strong social-media-driven community and retail presence worldwide.
Industry: Beauty & Personal Care
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 2013
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor