KOL Specialist

BJAK
Malaysia
Workplace: OnsiteFull timeFunction: OtherExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Analytical thinking","Creativity","Project management","Attention to detail"]

KOL Specialist to lead influencer ecosystem across multiple platforms, owning end-to-end influencer campaigns, affiliate programs, and data-driven optimizations. You’ll collaborate with Creatives, Marketing, Product and Sales to drive brand visibility, engagement, and ROI while managing budgets, timelines, and vendor relationships in a fast-paced environment.

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FursaFursa
BJAK
BJAK
1 month ago

KOL Specialist

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 58 minutes agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

KOL Specialist to lead influencer ecosystem across multiple platforms, owning end-to-end influencer campaigns, affiliate programs, and data-driven optimizations. You’ll collaborate with Creatives, Marketing, Product and Sales to drive brand visibility, engagement, and ROI while managing budgets, timelines, and vendor relationships in a fast-paced environment.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time

Key Responsibilities

  • •KOL management: identify, evaluate, shortlist and manage influencers across multiple platforms; oversee end-to-end campaign execution with timelines, approvals and KPI alignment
  • •Affiliate program management: develop and maintain affiliate partnerships and track performance (CTR, conversions, revenue)
  • •Strategy & trend insights: stay updated on social trends and best practices; recommend content ideas and campaign strategies
  • •Analytics & reporting: analyze campaign performance and prepare monthly insights to improve future campaigns
  • •Cross-functional collaboration: work with Creative, Marketing, Product and Sales to ensure alignment and manage budgets and vendor relationships

Pay and Benefits

Perks:Remote WorkHealth Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, or related field
  • •3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles with a strong portfolio
  • •Deep understanding of social media platforms, algorithms, influencer landscape and content trends
  • •Excellent written and verbal communication skills
  • •Strong analytical skills with experience in influencer or social analytics tools to track performance and measure ROI
Experience:3+ yearsInfluencer marketingSocial mediaKolsCampaign management
Education:Bachelor's
Skills:CommunicationAnalytical thinkingCreativityProject managementAttention to detail
Tech Stack:InstagramTikTokYouTube

Company Brief

BJAK
Bjak is a Malaysia-based insurtech that operates an online insurance comparison and distribution platform across SEA, simplifying purchase and servicing of motor and life insurance using digital tools and AI-enabled services.
Industry: InsurTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Selangor, Malaysia
Founded: 2019
Glassdoor
Glassdoor: 2.5
WebsiteLinkedInGlassdoor