Okta

4 weeks ago

Customer First GEO Content Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Mid-level GEO Content Specialist focused on structuring and optimizing content for LLM visibility and AI-driven search, driving GEO/AEO performance for Okta and Auth0. Collaborates with Customer First teams to implement data-driven content strategies, leveraging SEO/GEO insights, schema.org, and JSON-LD to improve content retrievability and accuracy for AI-powered answers.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Customer Support (Service Desk)

Seniority: Mid level

Key Responsibilities

•Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs; develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
•GEO Knowledge & Application: Maintain knowledge of how LLMs function, KPIs, and GEO best practices; apply concepts like vector embeddings, RAG, grounding, chunks, passages, and citations in daily work.
•Data & Workflow: Use a data-driven approach to execute content tasks and identify performance trends; collaborate with Customer First teams to publish optimized content; manage tasks to meet deadlines and quality standards.
•Performance Tracking: Track and analyze SEO and GEO KPIs for Customer First subdomains, providing insights and optimization recommendations to stakeholders.
•Content Analysis & Production: Leverage AI in content analysis, editing, and production to improve efficiency and output.

Pay and Benefits

Perks:Health InsuranceDentalVisionRrsp MatchPaid LeaveParental Leave

Key Requirements

•2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
•Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
•Familiarity with current GEO concepts and the role of LLMs in search.
•Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
•Proficiency in data analysis and insights gathering for content output and performance tracking.

Experience:SAASCybersecurityIAM

Skills:CommunicationCollaboration

Languages:English

Tech Stack:Schema.orgJSON-LDLLMsVector embeddingsRAGGoogle Search ConsoleSEMRushBrightEdgeAhrefsProfoundHTMLSalesforce Experience Builder

Company Brief

Okta

Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Website LinkedIn

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Okta

4 weeks ago

Customer First GEO Content Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Customer Support (Service Desk)

Seniority: Mid level

Key Responsibilities

•Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs; develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
•GEO Knowledge & Application: Maintain knowledge of how LLMs function, KPIs, and GEO best practices; apply concepts like vector embeddings, RAG, grounding, chunks, passages, and citations in daily work.
•Data & Workflow: Use a data-driven approach to execute content tasks and identify performance trends; collaborate with Customer First teams to publish optimized content; manage tasks to meet deadlines and quality standards.
•Performance Tracking: Track and analyze SEO and GEO KPIs for Customer First subdomains, providing insights and optimization recommendations to stakeholders.
•Content Analysis & Production: Leverage AI in content analysis, editing, and production to improve efficiency and output.

Pay and Benefits

Perks:Health InsuranceDentalVisionRrsp MatchPaid LeaveParental Leave

Key Requirements

•2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
•Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
•Familiarity with current GEO concepts and the role of LLMs in search.
•Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
•Proficiency in data analysis and insights gathering for content output and performance tracking.

Experience:SAASCybersecurityIAM

Skills:CommunicationCollaboration

Languages:English

Tech Stack:Schema.orgJSON-LDLLMsVector embeddingsRAGGoogle Search ConsoleSEMRushBrightEdgeAhrefsProfoundHTMLSalesforce Experience Builder

Company Brief

Okta

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Website LinkedIn