Customer First GEO Content Specialist

Okta
Toronto
Workplace: HybridFull timeFunction: Customer Support (Service Desk)Skills: ["Communication","Collaboration"]

Mid-level GEO Content Specialist focused on structuring and optimizing content for LLM visibility and AI-driven search, driving GEO/AEO performance for Okta and Auth0. Collaborates with Customer First teams to implement data-driven content strategies, leveraging SEO/GEO insights, schema.org, and JSON-LD to improve content retrievability and accuracy for AI-powered answers.

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FursaFursa
Okta
Okta
2 months ago

Customer First GEO Content Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Mid-level GEO Content Specialist focused on structuring and optimizing content for LLM visibility and AI-driven search, driving GEO/AEO performance for Okta and Auth0. Collaborates with Customer First teams to implement data-driven content strategies, leveraging SEO/GEO insights, schema.org, and JSON-LD to improve content retrievability and accuracy for AI-powered answers.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Customer Support (Service Desk)
Seniority: Mid level

Key Responsibilities

  • •Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs; develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
  • •GEO Knowledge & Application: Maintain knowledge of how LLMs function, KPIs, and GEO best practices; apply concepts like vector embeddings, RAG, grounding, chunks, passages, and citations in daily work.
  • •Data & Workflow: Use a data-driven approach to execute content tasks and identify performance trends; collaborate with Customer First teams to publish optimized content; manage tasks to meet deadlines and quality standards.
  • •Performance Tracking: Track and analyze SEO and GEO KPIs for Customer First subdomains, providing insights and optimization recommendations to stakeholders.
  • •Content Analysis & Production: Leverage AI in content analysis, editing, and production to improve efficiency and output.

Pay and Benefits

Perks:Health InsuranceDentalVisionRrsp MatchPaid LeaveParental Leave

Key Requirements

  • •2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
  • •Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
  • •Familiarity with current GEO concepts and the role of LLMs in search.
  • •Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
  • •Proficiency in data analysis and insights gathering for content output and performance tracking.
Experience:SAASCybersecurityIAM
Skills:CommunicationCollaboration
Languages:English
Tech Stack:Schema.orgJSON-LDLLMsVector embeddingsRAGGoogle Search ConsoleSEMRushBrightEdgeAhrefsProfoundHTMLSalesforce Experience Builder

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn