Campaign Marketing Lead

Nova Credit
New York
Workplace: HybridContractUSD 126,650 - 153,900 annuallyFunction: Marketing & GrowthExperience: 4-8 yearsSkills: ["Storytelling","Writing","Cross-functional collaboration","Data-informed mindset","Self-starter"]

Own growth marketing for an automotive business unit by driving awareness, demand generation, and thought leadership. Create campaigns and field marketing initiatives that communicate value across key solutions, collaborate with Partnerships, Sales, Product, and Design, and build conference and roadshow strategy. Over time, develop an automotive content roadmap, enable co-marketing with partners, translate product updates into customer narratives, and measure ROI through pipeline influence, adoption metrics, and brand awareness.

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FursaFursa
Nova Credit
Nova Credit
2 months ago

Campaign Marketing Lead

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Last checked: 11 hours agoStatus: Live

Job Summary

Own growth marketing for an automotive business unit by driving awareness, demand generation, and thought leadership. Create campaigns and field marketing initiatives that communicate value across key solutions, collaborate with Partnerships, Sales, Product, and Design, and build conference and roadshow strategy. Over time, develop an automotive content roadmap, enable co-marketing with partners, translate product updates into customer narratives, and measure ROI through pipeline influence, adoption metrics, and brand awareness.
Location: New York
Workplace: Hybrid
Employment Type: Contract · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive awareness, demand generation, and thought leadership for the automotive ecosystem.
  • •Create campaigns and targeted field marketing initiatives showcasing Cash Atlas, Income Navigator, and Eligibility Compass.
  • •Lead conference strategy, including booth presence, speaking coordination, networking events, and automotive track organization.
  • •Build and iterate a regional roadshow model bringing together dealers, automotive lenders, and platform partners.
  • •Measure and optimize marketing content performance, demonstrating ROI via pipeline influence, partner adoption, and brand awareness.
Travel: Medium travel

Pay and Benefits

Salary: USD 126,650 - 153,900 annually
Perks:Health InsuranceDentalVision401kParental LeaveSick TimePaid Leave

Key Requirements

  • •4-8 years of experience in B2B growth or campaign marketing with a track record of driving business outcomes.
  • •Experience in auto lending marketing is preferred.
  • •Exceptional storytelling and writing skills to translate technical concepts into clear narratives for different audiences.
  • •Event marketing experience, including conference presence, speaking coordination, and roadshow execution.
  • •Comfort collaborating cross-functionally with Sales, Partnerships, Product, and Design teams.
Experience:4-8 yearsB2BGrowth marketingCampaign marketingAuto lending
Skills:StorytellingWritingCross-functional collaborationData-informed mindsetSelf-starter
Languages:English

Company Brief

Nova Credit
Provides cross-border credit reporting and data infrastructure to help lenders assess creditworthiness of immigrants and international consumers using translated international credit files and API integrations.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn