Demand Generation Lead, Growth

Linear
Europe
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Design sense","Strategic thinking","Measurement fluency","Capital discipline","Creative direction"]

Own how customers discover and first experience Linear across web, search, and paid media. Build awareness and pipeline for larger B2B SaaS/enterprise audiences through end-to-end paid media, account-based campaigns with Sales and event marketing, and search strategy. Define success metrics, use AI and automation to move faster, and help lead the demand generation motion as the first hire, with strong brand and measurement instincts.

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Linear
Linear
6 hours ago

Demand Generation Lead, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own how customers discover and first experience Linear across web, search, and paid media. Build awareness and pipeline for larger B2B SaaS/enterprise audiences through end-to-end paid media, account-based campaigns with Sales and event marketing, and search strategy. Define success metrics, use AI and automation to move faster, and help lead the demand generation motion as the first hire, with strong brand and measurement instincts.
Location: Europe
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with the in-house design team on web pages and ad creative for first customer experience.
  • •Own paid media end to end, including channel strategy, budget, creative, and enterprise ABM campaigns in partnership with sales and event marketing.
  • •Own search across classic search and AI-powered answers when people ask which tools to use.
  • •Define how success is measured for the demand generation motion.
  • •Use AI and automation tools actively to scale output and speed across the motion as a core operating principle.
Travel: Low travel

Pay and Benefits

Perks:EquityHealth InsurancePaid LeaveParental LeaveRemote WorkMeal StipendCo-working Space

Key Requirements

  • •5+ years in growth or demand generation at a B2B SaaS company with hands-on experience across web, paid media, and ABM.
  • •Experience generating real-time pipeline for an enterprise sales team.
  • •Genuine design sense to direct creative and spot when something feels off.
  • •Strong instincts for Linear’s core audience (product and engineering teams) and ability to speak their language.
  • •Fluency with AI tooling and automation, plus strong measurement/attribution instincts.
Experience:5+ yearsB2B SaaSEnterprise salesABM
Skills:Design senseStrategic thinkingMeasurement fluencyCapital disciplineCreative direction
Tech Stack:AIAutomation tools

Company Brief

Linear
Linear builds a fast, elegant issue-tracking and product-management platform for software teams, focusing on speed, developer workflows, and AI-assisted tooling to help teams plan, triage, and ship product work more efficiently.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2019
WebsiteLinkedInGlassdoor